brand position
In Luxury, Mindset Is All That Matters
The brand mindset is one of the most fundamental aspects of luxury success. But how can a failing company change theirs? Read More
3 Critical Ways To Jumpstart Your Luxury Brand Post-COVID-19
While the top luxury brands boast the results of their best-in-class pandemic strategies, many others have struggled and may need a jumpstart. Read More
Up To Half Of All Luxury Brands Won’t Make It — Here’s Why
During the Covid-19 crisis, up to 50% of today's luxury brands will collapse, and the ones that don't create extreme value will be the first to go. Read More
Why Revlon And Garnier Bailed On China’s Beauty Boom
China's cosmetics industry grew by an estimated 10 percent in 2013, but the two brands still announced that they would be packing their bags. Read More
