brand origin
Why Luxury Brands Need To Reframe Brand Origin In China
While brand origin still matters, Chinese consumers are using a wider range of criteria to evaluate their luxury purchases. Read More
Do Chinese Luxury Consumers Still Care About British Heritage?
Some Chinese consumers still think 'If it's good enough for the royal family, it's good enough for us'. Others aren't so sure. Read More
Beyond Brand Origin: New Attitudes of Chinese Consumers Spell Opportunities for Home-grown Luxury Labels
A new McKinsey report finds that Chinese consumers have now looked beyond brand origin for their purchases. What does it mean for the luxury industry? Read More
