brand new china
Hung Huang in Exclusive Interview: ‘The Day Will Come’ for Chinese Designers
Known for her strong support of Chinese designers, media mogul Hung Huang talks to Jing Daily about the anti-graft campaign, Anna Wintour, and what's next for designed-in-China fashion. Read More
Hong Huang: Chinese Consumers Have ‘Great Eagerness’ To Rediscover Culture
In a new CNN segment, iLook editor Hong Huang and several other China thought leaders discuss the rapid transformation from "made in China" to "created in China." Read More
Hong Huang: “We’ve Been Brainwashed By Luxury”
Since founding her Beijing multi-brand boutique Brand New China (BNC) in 2010, highly influential Chinese media figure, publisher, and blogger Hong Huang has become one of the country's top advocates… Read More
Jing Daily Interview: Leading Chinese Designer Boutique, Dong Liang
Established in Beijing three years ago with a singular focus on stocking and promoting the work of China's up-and-coming designers, Dong Liang Studios has developed a reputation as a go-to… Read More
With E-Commerce Surging In China, Who Needs Brick-And-Mortar?
Though not without its own very particular (and ever-changing) set of challenges, China's booming e-commerce market is convincing some aspiring fashion and luxury retailers to skip brick-and-mortar stores and go… Read More
Designer Yang Du: Injecting Much-Needed Color Into Chinese Fashion
Having spent a decade in London, gaining a BA in Fashion Print and an MA in Fashion Womenswear at Central Saint Martins, the Dalian-born fashion designer Yang Du is making… Read More
Chinese-Language Magazine, Weibo Efforts, Shanghai Event: Dior’s Busy Week In China
Continuing its expansion into the China market in 2012, the French fashion house Christian Dior has been busy this week reaching out to the country's luxury-hungry consumers while preparing to… Read More
“Designed In China” Boutique BNC Celebrates First Anniversary
Established in August 2010 by the highly influential Chinese media figure, publisher and blogger Hong Huang and situated in Beijing's popular Sanlitun Village, over the past year Brand New China… Read More-
First Look: Maison Martin Margiela’s Debut China Location In Beijing, Largest In World
This evening, the French fashion house Maison Martin Margiela launched its first mainland China boutique at Beijing's Sanlitun Village. Read More -
Hong Huang: “China Currently Has No Strategic Vision For Cultivating Our Own Brands”
Never one to shy away from a chance to criticize China's dearth of powerful domestic brands, this week Hong Huang said that recent cases like the Da Vinci furniture scandal… Read More
