brand marketing
Why Chinese Shoppers Aren’t Loyal
Jing Daily finds that Chinese consumer loyalty is to be retained, not lost, but brands aren’t working hard enough. How does your brand shape up? Read More
5 Homegrown Brands That Represented International Women’s Day In China
Jing Daily reviews five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers. Read More
Loewe’s Content-Commerce Approach is the Winning Luxury Strategy for the 2020s
Spanish luxury brand Loewe proves that it is possible to build a strong consumer base through a strong content-commerce-based strategy in China. Read More
In China, ‘Information Cocoons’ Eclipse ‘the Big Idea’
Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois. Read More
Brands Are Chewing Through Digital Agencies in China
The challenge is finding a company that's not too big or too small, too local or too global, and smart in the precise areas where you need help. Read More
The Top 3 Luxury Fashion Campaigns on WeChat Last Week
The editors of Jing Daily choose their top 3 favorite articles on WeChat last week, which include campaigns from Tod's, Valentino and Gucci. Read More
China’s High-End Hotels Pay Tribute to ‘Star Wars: The Force Awakens’
The China premiere of "Star Wars: The Force Awakens" may have missed the mark, but the luxury lifestyle scene continues to woo fans with Star Wars-inspired events. Read More
Grand Marnier Targets China’s Young Drinkers
While baijiu and beer remain the top of the heap in the China market in terms of volume, among luxury consumers, scotch, cognac, liqueurs, and grape wine have caught on… Read More
