brand launch
British Automaker Lotus Readies First China Showroom In Beijing
Following ultra-luxury automakers Rolls-Royce, Aston Martin, Bugatti and Bentley into the China market, on November 2 Britain's Lotus Cars Limited will make its China debut with a new showroom on… Read MoreFiat 500 Launches In China: What’s Its Target Market?
It's priced competitively, it's imported (always a plus in China's premium market), and it's cute. But what's the Fiat 500's target market in China? Read MorePremium Japanese Denim Brand 45R Makes Beijing Debut
The latest international brand to make its first appearance in mainland China, recently the high-end Japanese clothier 45R held a grand opening event at Beijing's Sanlitun Village Read MoreVivienne Westwood To Make Beijing Debut At Shin Kong Place 4th Anniversary Event (April 14-24)
Running through April 24, the celebration will include a number of firsts, from the opening of Vivienne Westwood's first Beijing location to an exclusive Tory Burch runway show to the… Read MoreExclusive: First Glimpse Of Li Xiaofeng’s “Porcelain Polo” For Lacoste
Specially commissioned for the Holiday Collector’s Series 2010, the porcelain polo by Li Xiaofeng will become a part of the history of Lacoste, cooperation between Western fashion brands and Chinese… Read More