brand launch
British Automaker Lotus Readies First China Showroom In Beijing
Following ultra-luxury automakers Rolls-Royce, Aston Martin, Bugatti and Bentley into the China market, on November 2 Britain's Lotus Cars Limited will make its China debut with a new showroom on Beijing's Gongti Bei Lu. Read More-
Fiat 500 Launches In China: What’s Its Target Market?
It's priced competitively, it's imported (always a plus in China's premium market), and it's cute. But what's the Fiat 500's target market in China? Read More -
Premium Japanese Denim Brand 45R Makes Beijing Debut
The latest international brand to make its first appearance in mainland China, recently the high-end Japanese clothier 45R held a grand opening event at Beijing's Sanlitun Village Read More -
Vivienne Westwood To Make Beijing Debut At Shin Kong Place 4th Anniversary Event (April 14-24)
Running through April 24, the celebration will include a number of firsts, from the opening of Vivienne Westwood's first Beijing location to an exclusive Tory Burch runway show to the launch of a new MCM boutique. Read More -
Exclusive: First Glimpse Of Li Xiaofeng’s “Porcelain Polo” For Lacoste
Specially commissioned for the Holiday Collector’s Series 2010, the porcelain polo by Li Xiaofeng will become a part of the history of Lacoste, cooperation between Western fashion brands and Chinese artists, and the commercialization of traditional Chinese motifs in contemporary global culture. Read More
