brand heritage
Using Red In Your CNY Campaign? Here’s How To Avoid Clichés
Luxury brands often botch their China marketing by using the culturally-loaded color red incorrectly. Yet, there are ways to use the color appropriately. Read More
Palace Museum’s China-made Heritage Lipstick Proves Hot Item
On December 9, an announcement “Palace Museum Lipsticks are finally here!” went viral on social media platform WeChat, attracting more than 100,000 pageviews. Read More
The China Luxury Market’s Top 5 Social Media Trends Of 2014
From mobile to microblogging, Jing Daily has rounded up the year's most important developments for luxury marketing on China's social media platforms. Read More
Global Study Confirms: For China’s Affluent, Luxury Spending Now “A Way Of Life”
A newly released wealth study by Swiss bank Julius Baer has concluded that Chinese luxury consumers are not only making purchases more frequently, but are becoming savvier about their choices. Read More
