brand equity
Should Luxury Brands Target Lower-Tier Cities?
In the past, luxury brands only focused their growth strategies on China’s colossal tier-1 cities. But now they’re looking well beyond Beijing and Shenzhen. Read More
“Democratic” Luxury: It’s Not Because It’s Affordable That It Will Sell
Affordable luxury, on paper, has promising growth potential. The reality, however, is that the segment is likely to continue to lag. Read More
What Brands Can Learn From Bottega Veneta’s Reinvention
In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen-Z shoppers. Did it work? Read More
Does Chanel’s Art Focus Have China In Mind?
Luxury brand Chanel launches two new cultural endowments which will build valuable brand equity, especially among Chinese consumers. Read More
What Luxury Brands Can Learn from Hermès About Pricing
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Read More
Luxury Is A New Game. These Are The New Rules
The pandemic has reshuffled the luxury industry's deck. But brands that hope the game will return to "normal” are in for a rude awakening. Read More
Why Conscientious Consumption Will (Eventually) Drive Sales In China
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Read More
China’s Luxury Market Will Only Get Trickier In 2021
China was a bright spot for luxury brands in 2020. But don’t expect the same stratospheric market growth in China this year. Read More
Why Burberry’s Problems Should Scare All Luxury Brands
Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75 percent. The main culprit? Large discounts. Read More
Lessons from D&G: To Sell Global, Think Local
What happened to Dolce & Gabbana (D&G) can happen to any brand. There is a need to redefine business processes for many brands in the luxury industry. Read More
