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brand equity

  • Market Analysis

    Should Luxury Brands Target Lower-Tier Cities?

    Adina-Laura Achim  |   Share
    In the past, luxury brands only focused their growth strategies on China’s colossal tier-1 cities. But now they’re looking well beyond Beijing and Shenzhen. Read More
  • The Luxe Decade

    “Democratic” Luxury: It’s Not Because It’s Affordable That It Will Sell

    Erwan Rambourg  |   Share
    Affordable luxury, on paper, has promising growth potential. The reality, however, is that the segment is likely to continue to lag. Read More
  • The Future of Luxury

    What Brands Can Learn From Bottega Veneta’s Reinvention

    Daniel Langer  |   Share
    In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen-Z shoppers. Did it work? Read More
  • Art & Design

    Does Chanel’s Art Focus Have China In Mind?

    Gemma A. Williams  |   Share
    Luxury brand Chanel launches two new cultural endowments which will build valuable brand equity, especially among Chinese consumers. Read More
  • The Future of Luxury

    What Luxury Brands Can Learn from Hermès About Pricing

    Daniel Langer  |   Share
    When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Read More
  • The Future of Luxury

    Luxury Is A New Game. These Are The New Rules

    Daniel Langer  |   Share
    The pandemic has reshuffled the luxury industry's deck. But brands that hope the game will return to "normal” are in for a rude awakening. Read More
  • Why Conscientious Consumption Will (Eventually) Drive Sales In China

    Adina-Laura Achim  |   Share
    Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Read More
  • The Future of Luxury

    China’s Luxury Market Will Only Get Trickier In 2021

    Daniel Langer  |   Share
    China was a bright spot for luxury brands in 2020. But don’t expect the same stratospheric market growth in China this year. Read More
  • The Future of Luxury

    Why Burberry’s Problems Should Scare All Luxury Brands

    Daniel Langer  |   Share
    Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75 percent. The main culprit? Large discounts. Read More
  • Lessons from D&G: To Sell Global, Think Local

    Daniel Langer  |   Share
    What happened to Dolce & Gabbana (D&G) can happen to any brand. There is a need to redefine business processes for many brands in the luxury industry. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/01/2022

Index LevelDaily Change% Change
226.46-$0.74-0.33%
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