brand equity
Hainan Island: Luxury Opportunity Or a Trap?
McKinsey & Co.’s latest report states that travelers will return to Hainan even after international travel resumes, projecting tenfold growth by 2025. Read More
Luxury’s Post-Pandemic Playbook
When brands want growth, they are tempted to expand distribution and promote items. But a better idea is to follow the post-pandemic luxury playbook. Read More
What Luxury Brands Can Learn From The CDC’s Trust Issues
The CDC is undermining its brand equity by flip-flopping on mask mandates. What can luxury brands learn from this fiasco? Read More
The Royce x Hermès Collab That’s Steering The Future Of Luxury
Rarely do two highly influential luxury brands unite to create something truly outstanding, but Rolls-Royce and Hermès have done just that. Read More
Should Luxury Brands Target Lower-Tier Cities?
In the past, luxury brands only focused their growth strategies on China’s colossal tier-1 cities. But now they’re looking well beyond Beijing and Shenzhen. Read More
“Democratic” Luxury: It’s Not Because It’s Affordable That It Will Sell
Affordable luxury, on paper, has promising growth potential. The reality, however, is that the segment is likely to continue to lag. Read More
What Brands Can Learn From Bottega Veneta’s Reinvention
In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen-Z shoppers. Did it work? Read More
Does Chanel’s Art Focus Have China In Mind?
Luxury brand Chanel launches two new cultural endowments which will build valuable brand equity, especially among Chinese consumers. Read More
What Luxury Brands Can Learn from Hermès About Pricing
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Read More
Luxury Is A New Game. These Are The New Rules
The pandemic has reshuffled the luxury industry's deck. But brands that hope the game will return to "normal” are in for a rude awakening. Read More
