brand equity
Why Peloton and Netflix Have Only Themselves to Blame
Two companies that were once the darlings of Wall Street have turned into a disaster for investors. Luxury brands should take note. Read More
How Chinese Down-Jacket Brand Bosideng Is Winning at Global Expansion
Bosideng, the largest down-clothing brand in China, is growing globally. But can it become one of the top international brands in its field? Read More
Death by a Thousand Cuts: The Financial Perils of Bad Luxury Choices
When analyzing underperforming luxury brands, the same themes recur — too much focus on internal matters and not enough on consumer connections. Read More
‘Luxury’ Is in the Product, Right? Wrong
Brands are extremely confident about charging enormous premiums for their products. But if a customer doesn’t feel valued, no luxury is experienced. Read More
Why Paris Will Dominate Luxury in the Chinese Decade
China will soon account for over fifty percent of all luxury purchases, but Paris is still in luxury’s pole position. We explain why. Read More
How Brands Can Avoid the Wrong Celebrity or Influencer in China
These days, China influencers have become a crucial investment. But how can luxury brands keep from picking the wrong one? Read More
Hainan Island: Luxury Opportunity Or a Trap?
McKinsey & Co.’s latest report states that travelers will return to Hainan even after international travel resumes, projecting tenfold growth by 2025. Read More
Luxury’s Post-Pandemic Playbook
When brands want growth, they are tempted to expand distribution and promote items. But a better idea is to follow the post-pandemic luxury playbook. Read More
What Luxury Brands Can Learn From The CDC’s Trust Issues
The CDC is undermining its brand equity by flip-flopping on mask mandates. What can luxury brands learn from this fiasco? Read More
The Royce x Hermès Collab That’s Steering The Future Of Luxury
Rarely do two highly influential luxury brands unite to create something truly outstanding, but Rolls-Royce and Hermès have done just that. Read More
