brand equity
Why Burberry’s Problems Should Scare All Luxury Brands
Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75 percent. The main culprit? Large discounts. Read More
Lessons from D&G: To Sell Global, Think Local
What happened to Dolce & Gabbana (D&G) can happen to any brand. There is a need to redefine business processes for many brands in the luxury industry. Read More
