brand DNA
Local Versus Global: How to Preserve Brand DNA and Still be Successful in China
The lack of a compelling global brand DNA and relevant positioning is a fundamental hurdle for many Western brands to succeed in China. Read More
Chanel and Fendi After Karl Lagerfeld
The Future of Luxury with Daniel Langer. Jing Daily columnist shared his view on the future of Chanel and Fendi without Karl Lagerfeld. Read More
Jing Daily Hosts: Why Now is the Perfect Time for New Brands To Invest in China
For our first CEO breakfast series in New York, we spoke to Daniel Langer, CEO of the digital transformation agency Équité, to discuss how brands can survive during uncertain economic… Read More
Is the Fashion Designer ‘Cult of Personality’ to Blame for the D&G Mess?
The recent Dolce & Gabbana misstep is a leadership issue that should alert luxury brands to reconsider their relationship with celebrity designers. Read More
The 3 Problems Ruining Brand-Agency Relationships in China
The rapid development of China’s digital ecosystem has put a heavy strain on the brand-agency relationship. Agencies open up about the most common problems and how to avoid them. Read More
