brand digital innovation
Second-Quarter Loss Prompts Changes At Ralph Lauren
Ralph Lauren reported a fiscal second-quarter loss of $39.1 million — a sizable drop from the second-quarter profit it made one year earlier. Read MoreCeline Builds a Mini-Site via WeChat Mini Program
After opening a WeChat account about two years ago, Celine finally launched its first-ever WeChat Mini-Program on July 8. Read MoreHow Digital Tools are Helping Brands Reach Chinese Consumers
Luxury brands like Louis Vuitton, Cartier, Christian Dior and Gucci are using digital tools, such as WeChat and Weibo, to connect with Chinese millennials Read More