brand collaborations
Return of the Living Dead… Brands
The coronavirus pandemic has created a once-in-a-century opportunity for brand nostalgia. Read More
Does Luxury Need Daigous Post-Pandemic?
China’s $52-billion Daigou market has been hurt by COVID-19. But with new opportunities presenting themselves, can the industry create a brighter future? Read More
How China is Changing the Definition of Luxury
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place in the industry. Read More
CollaBrands: A Special Delivery for Heritage Brands
Creative brand collaborations surprise and delight consumers with unusual pairings for products and experience, with the leading partnerships often creating new markets for the brands involved. Read More
Is China’s Luxury Future In Vintage?
Chinese fashion consumer preferences have moved toward classic items that hold their value. Does that open the door for second-hand luxury in China? Read More
Content Commerce-Fueled Glamping and RVing Trend Sweeps China
For content producers and brands alike, content centering on enjoying the comforts of home while glamping or traversing the countryside in an RV has proven popular. Read More
6 Brand Collaborations China Loved In February
In the current era of “mega collaborations,” straightforward one-on-one brand partnerships may no longer be enough to stand out from the crowd. Read More
Tracking the Trends for 2021: A Guide to China’s New-Generation Consumer
As we enter what will undoubtedly be dubbed "The Chinese Decade," the "Tracking the Trends for 2021: Guide to China's New-Generation Consumer" white paper is essential for brands reconsidering their… Read More
Canali Cements Market Expansion with Chinese Designer Collaboration
The Italian heritage brand Canali is tapping 8ON8 in a move that confirms the power young Chinese designers have to connect with younger consumers. Read More
Key Takeaways From The Webinar “How Collaborations Are Defining Experiences in China”
The Jing Group teamed up with TONG to discuss China-focused brand collaborations, from the risks and rewards to what young consumers really want. Read More
