brand collaborations
Randomevent: The Streetwear-Retail Hybrid Winning Over China’s Youth
Best-known for collaborating with the likes of Dickies and Puma, Randomevent is the clothing brand-concept store encapsulating China’s streetwear scene. Read More
Meet China’s Luxury Influencer Savi Sui
Jing Daily caught up with Chinese fashion influencer @SavisLook to discuss influencer marketing dynamics in China and the implications for brands. Read More
Location, Location, Location Is Everything for Collabs in China
Brands treasure the publicity and revenue generated by co-branded drops, but a collab's location choice is crucial to how well it will perform in China. Read More
Key Takeaways From Jing Collabs & Drops 2021
Making sense of the collaboration-chaos, Jing Collabs & Drops looks back on 2021 and the lessons to take into 2022. Read More
Beauty vs. Fashion: The Early Access Strategies of Collabs in China
Why do beauty brands and luxury fashion labels adopt different early access tactics in China? Jing Daily’s latest report explains. Read More
The Top 5 China Collabs of 2021
This month, our Chinese Designer Collabs column looks at the very best China-related partnerships and drops during 2021. Read More
C-Beauty Collabs Hits and Misses From Singles’ Day
A downspell in sales has forced C-beauty brands to ideate new ways of capturing young consumers. Jing Daily puts some collaborations under the microscope. Read More
Bain x Altagamma Luxury Report: Luxury Has Fully Returned
According to the new Bain report, luxury has bounced back to pre-pandemic levels ahead of forecasts. But what is luxury’s next big opportunity? Read More
Supreme x Tiffany Is Happening—But Will It Work?
The rumors are confirmed. The Supreme x Tiffany's collaboration will drop this week. Is the hype going to work this time? Read More
How to Get Co-branding Right in China
Brand collaborations are more popular today than ever. But can Chinese brands reap collaborating benefits without using the influence of global players? Read More
