brand-celebrity relationship
Prada Bends to Idol Culture While Expanding in China
In China, celebrity endorsement can make or break a brand, and now Prada is finally stepping into the country’s influencer market. Read More
Will Luxury Brands and Fans Forgive Chinese Superstar Fan Bingbing?
Chinese actress Fan Bingbing, who has long been the super-famous face for Louis Vuitton, De Beers and etc., was fined by the government for tax evasion. Read More
Celebrity Tax-Evasion Scandals Rewrite China’s Luxury Brand Deals
Chinese government's crackdown on celebrity pay is likely to have a substantial implication on the brand-celebrity relationship. Read More
Reality-show Idols Are the New Darlings of Luxury Brands in China
From Fendi to Loewe, a number of luxury brands in China have worked with the reality show idols to ride on their massive following on social media. Read More
