brand cancellation
How Can Luxury Brands Avoid Scandal in China?
A global brand should not keep its mouth shut to avoid controversy, nor should it compromise its foundational values to operate in mainland China. Read More
Brand Scandals Tend to Burn Out Quickly in China, Until They Don’t
Despite the intensity of China’s cancel culture, scandals tend to burn out quickly and “cancellations” rarely last more than a few weeks. Read More
Wrong Place, Wrong Time: Why Foreign Brands Can’t Prevent Controversy in China
Brand cancellations in China can be a case of making a perceived slight at a time of heightened national sensitivity around a specific hot-button issue. Read More
