brand awareness
The Top Risk Luxury Brands are Making Online
Luxury brands in China should not bet everything on the sales from a single e-commerce platform, according to this digital marketing expert. Read More
How To Lead A Couture Brand in the Age of Fast Fashion: An Interview With LANYU’S CEO
We speak with Nicole Zhao, the CEO of the Chinese label LANYU, to find out the benefits for a couture brand in launching a Ready-to-Wear collection. Read More
Is Your Brand Ready to Enter China?
Brands considering a leap into the China market should consider several key questions to help them decide. Read More
Social Media Explosion Gives Brands A Second Chance In China
For brands that prematurely jumped into an underdeveloped China market, worked with the wrong local partners, or simply botched their initial forays into the country, the explosion in home-grown Chinese… Read More
