brand ambassadors
Burberry & Nike Next to Face China Backlash
Luxury brand shares are tumbling, and droves of Chinese ambassadors are breaking contracts with fashion brands as the cotton crisis wears on. Read More
Burberry Wins London Fashion Week
London Fashion Week offered the weird and wonderful but in terms of engagement with Chinese fans, efforts were surprisingly limited. Read More
Celebrity Endorsements Are Drastically Changing In China
Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More
Dior Puts Youth Before Tradition at Haute Couture Shanghai Show
In touchier times, the brand might have been lampooned for its lazy, pandering use of the color red, or a striking similarity to Japanese imperialist imagery. Now, its young fanbase… Read More
Are Chinese Millennials Bored of Celebrity Brand Ambassadors?
At a time when Chinese millennials aspire to be KOLs themselves, are celebrity luxury brand ambassadors still relevant? Read More
Why Michael Kors’ Shanghai Party is a Killer Digital Marketing Campaign
"The Walk", Michael Kors' latest star-studded marketing campaign, is digitally-innovative and technologically-advanced in driving online engagement with Chinese consumers. Read More
