brand ambassadors
Celebrity Endorsements Are Drastically Changing In China
Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More
Dior Puts Youth Before Tradition at Haute Couture Shanghai Show
In touchier times, the brand might have been lampooned for its lazy, pandering use of the color red, or a striking similarity to Japanese imperialist imagery. Now, its young fanbase are more interested in Dior's celebrity friends. Read More
Are Chinese Millennials Bored of Celebrity Brand Ambassadors?
At a time when Chinese millennials aspire to be KOLs themselves, are celebrity luxury brand ambassadors still relevant? Read More
Why Michael Kors’ Shanghai Party is a Killer Digital Marketing Campaign
"The Walk", Michael Kors' latest star-studded marketing campaign, is digitally-innovative and technologically-advanced in driving online engagement with Chinese consumers. Read More
