brand ambassadors
Should Brands Distance Themselves From ‘Controversial’ Celebrities?
After a spate of recent boycotts, should luxury brands distance themselves from controversial KOLs? The answer might surprise you. Read More
How Gucci Establishes Long-Term Relationships With Chinese Celebrities
Jing Daily looks at how Gucci builds long-term relationships with Chinese celebrities and collaborates with them to create engaging content. Read More
Does Swapping Celebrities Damage Your Brand?
Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Read More
8 Luxury Brands That Won Over Qixi Festival Shoppers
Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
Are China’s “Little Fresh Meat” Idols Losing Their Luster?
Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing? Read More
Burberry & Nike Next to Face China Backlash
Luxury brand shares are tumbling, and droves of Chinese ambassadors are breaking contracts with fashion brands as the cotton crisis wears on. Read More
Burberry Wins London Fashion Week
London Fashion Week offered the weird and wonderful but in terms of engagement with Chinese fans, efforts were surprisingly limited. Read More
Celebrity Endorsements Are Drastically Changing In China
Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More
Dior Puts Youth Before Tradition at Haute Couture Shanghai Show
In touchier times, the brand might have been lampooned for its lazy, pandering use of the color red, or a striking similarity to Japanese imperialist imagery. Now, its young fanbase… Read More
Are Chinese Millennials Bored of Celebrity Brand Ambassadors?
At a time when Chinese millennials aspire to be KOLs themselves, are celebrity luxury brand ambassadors still relevant? Read More
