brand ambassador
Hugo Boss Signs Chow Yun-Fat As First Asian Brand Ambassador
Concerned about slower growth in mainland China this year, major brands continue to pull out all the stops to stand out in a crowded yet critical luxury market. Read More
Swiss Watchmaker Hysek Makes China Debut With Shanghai Flagship
Following the grand opening of its first Asian location in Singapore, the Swiss watchmaker Hysek recently marked its official debut in China with a new flagship on Shanghai's Huaihai Road. Read More-
Hublot Unveils Limited Edition Jet Li Timepiece At Tai Chi-Infused Event
Held to launch the new limited-edition Jet Li model, Hublot's "Art of Fusion" event in Dalian was marked with a performance by 100 tai chi practitioners. Read More -
Moët & Chandon’s “Spirit Of 1743” To Make China Debut
This September, the LVMH-owned champagne brand Moët & Chandon will kick off a host of events in China, leading up to a Great Wall fly-by of the cork-shaped "Spirit of… Read More -
In Photos: Michael Phelps Visits OMEGA Shanghai Flagship
In Shanghai this week for the FINA World Championships, at the OMEGA flagship on the Bund, Phelps posed for photos, autographed Seamaster Planet Ocean collection boxes, and remarked on his… Read More -
Swiss Watchmaker DeWitt Makes Hong Kong Debut
Looking to target local watch lovers and well-heeled mainland Chinese tourist-shoppers, the Swiss watchmaker DeWitt recently opened the doors of its first Hong Kong boutique at the Elements shopping mall… Read More -
Swiss Watchmaker Cyma Taps Chinese Actor Liu Ye As Brand Ambassador
Currently seen in theaters portraying a young Mao Zedong in "Beginning of the Great Revival", Liu is one of China's most well-known young actors, having previously worked with directors such… Read More -
Hublot Fires Latest Salvo In Contentious Chinese Watch Market, Appoints Jet Li First Asian Brand Ambassador
The Swiss brand Hublot upped the ante in the battle for the Chinese luxury watch market this week, opening its first flagship store in Beijing and appointing martial arts superstar… Read More
