brand ambassador
Trending in China: NYT Partners With Chinese Media for Travel Mag
People on social media in China are buzzing about Guerlain’s brand ambassador, Chinese film star Yang Yang, and the NYT's new Chinese travel mag. Read More
Trending in China: ‘Leaked’ Beach Pictures of Zhang Zetian, the Face of JD Fashion
Today in China, consumers are talking about Zhang Zetian's seaside getaway photos and Gogoboi's new appointment as Vidal Sassoon's brand ambassador. Read More
How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost
'Little Fresh Meat,' the handsome young men in ad campaigns for women's products, are a growing phenomenon in China as brands aim to leverage their sex appeal. Read More
Tag Heuer Names Angelababy Brand Ambassador, Shrugs Off Dior Controversy
Swiss luxury watch brand Tag Heuer appoints the controversial Chinese celebrity Angelababy its brand ambassador on the heels of the Dior controversy. Read More
China’s ‘Kim Kardashian’ Sparks Controversy as Dior’s New Brand Ambassador
Since French luxury brand Christian Dior appointed Angelababy as its China ambassador, the response on social media has been fierce. Read More
Fan Bingbing’s Potent ‘Star Effect’ Worth $74 Million On Taobao
The actress's skyrocketing fame has made her a lucrative brand ambassador for many luxury labels. Read More
Global Brands, Engage Your Global Chinese Customers
Despite the proven purchasing power and attractive spending patterns of traveling Chinese consumers, brands dramatically underinvest in this global customer segment in their home markets. Read More
Faster Fashion: Uniqlo To Launch Largest Global Flagship In Shanghai
Largely spared the backlash against Japanese brands that hit automakers operating in the Chinese market in the second half of 2012, Japanese fast-fashion juggernaut Uniqlo is set to open its… Read More
Going Local: How Louis Vuitton Promotes Its Alma Handbag In China
One month after appointing actress Fan Bingbing as the brand ambassador for its Alma handbag, this week Louis Vuitton rolled out four special-edition color schemes aimed squarely at the mainland… Read More
Longchamp Cuts The Ribbon In Nanjing
Following up the launch last month of the sprawling "Maison Canton Road" location in Hong Kong, this week the French leather and luxury goods maker Longchamp cut the ribbon on… Read More
