brand ambassador
Prada’s ‘Vibe Shift’ Could Be a Turning Point For Luxury Marketing in China
As Prada faces a dip in China market momentum, there are signs that the brand could be well-placed to weather uncertainty in the months ahead. Read More
A Perfect Match: Tiffany Ties the Knot with Eileen Gu
Tiffany & Co. struck gold when it became the first luxury brand to partner with freestyle skier Eileen Gu. Here’s a breakdown of its endorsement strategy. Read More
Gen Z is the New Target For Hard Luxury in China
Whereas luxury was once about exclusivity and communicating wealth and status through the object itself, young luxury consumers are eager to share. Read More
LVMH’s K-Pop Ambassador Strategy a Winning Approach in China
Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
Dior’s Embrace of China’s Adored Transgender Icon Is A Win
While other luxury brands are struggling with their ambassadorial announcements, how did Dior’s appointment of transgender icon Jin Xing work? Read More
Pepsi’s Peachy Tune With Li Xian Takes Off On Weibo
A recent Pepsi initiative shows how each Chinese social media platform offers its own unique ways of creating content and promoting campaigns. Read More
L’Oréal Paris Next to Suffer Wrath of Chinese Netizens
Make-up brand L'Oréal Paris officially appointed Korean actor Lee Jongsuk its brand ambassador for China, which soon caused strong netizen reactions. Read More
Is Li Ning Ready To Challenge Nike In China?
Li Ning’s global ambassador post collected 1 billion views, selling out its latest collection in minutes. But can the sportswear brand beat Nike in China? Read More
Givenchy’s New China Ambassadors Have Work to Do
Can Givenchy’s two new China ambassadors, Fan Chengcheng and Ouyang Nana, help it return to the highs under its previous designer Riccardo Tisci? Read More
Four Marketing Tactics To Win China In 2021
From new approaches in brand advocacy to the growth of livestreaming, Jing Daily looks at the marketing techniques that will blow up in 2021. Read More
