brand ambassador
Givenchy’s New China Ambassadors Have Work to Do
Can Givenchy’s two new China ambassadors, Fan Chengcheng and Ouyang Nana, help it return to the highs under its previous designer Riccardo Tisci? Read More
Four Marketing Tactics To Win China In 2021
From new approaches in brand advocacy to the growth of livestreaming, Jing Daily looks at the marketing techniques that will blow up in 2021. Read More
The 10 Cosmetics Brands that Dominated China in 2017
Cosmetics are a key market for luxury brands trying to reach new, younger customers. Which brands are doing the category best? Read More
Katy Perry Visa Denial? Here Is A Sociopolitical Checklist for Hiring Celebrities in China
Making celebrities the public face of luxury brands has become an increasingly risky strategy in China. Make sure you know these 5 issues before hiring one. Read More
Trending in China: NYT Partners With Chinese Media for Travel Mag
People on social media in China are buzzing about Guerlain’s brand ambassador, Chinese film star Yang Yang, and the NYT's new Chinese travel mag. Read More
Trending in China: ‘Leaked’ Beach Pictures of Zhang Zetian, the Face of JD Fashion
Today in China, consumers are talking about Zhang Zetian's seaside getaway photos and Gogoboi's new appointment as Vidal Sassoon's brand ambassador. Read More
How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost
'Little Fresh Meat,' the handsome young men in ad campaigns for women's products, are a growing phenomenon in China as brands aim to leverage their sex appeal. Read More
Tag Heuer Names Angelababy Brand Ambassador, Shrugs Off Dior Controversy
Swiss luxury watch brand Tag Heuer appoints the controversial Chinese celebrity Angelababy its brand ambassador on the heels of the Dior controversy. Read More
China’s ‘Kim Kardashian’ Sparks Controversy as Dior’s New Brand Ambassador
Since French luxury brand Christian Dior appointed Angelababy as its China ambassador, the response on social media has been fierce. Read More
Fan Bingbing’s Potent ‘Star Effect’ Worth $74 Million On Taobao
The actress's skyrocketing fame has made her a lucrative brand ambassador for many luxury labels. Read More
