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Tag

brand ambassador

  • Influencers

    China’s Next Big Thing? Who Is Louis Vuitton’s Latest Ambassador Dylan Wang?

    Jing Zhang  |   Share
    The French luxury house has announced Chinese actor Dylan Wang, famous for his lead role in "Love Between Fairy and Devil," as its newest brand ambassador. Read More
  • Content Commerce

    China’s Changing Fashion Landscape Stands To Benefit JNBY Group

    Avery Booker  |   Share
    Battered by unpredictable COVID lockdowns and flagging consumer confidence, China's retail environment remains challenging for foreign and domestic brands. Read More
  • Marketing

    Ray-Ban Looks To China’s Eyewear Market With New Ambassador

    Wenzhuo Wu  |   Share
    Ray-Ban has appointed Gen Z singer Liu Yuxin as its China ambassador. Will this bet on a young celebrity help it capture local eyewear shoppers? Read More
  • Marketing

    From Tom Ford To Loewe, China’s Week In Social

    Wenzhuo Wu  |   Share
    The Social Edition is our weekly deep dives series which analyzes luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
  • Presented By Gucci

    Gucci’s Open Call Projects Optimism in Shanghai

    Wenzhuo Wu  |   Share
    Gucci and local media powerhouse Huasheng Media Group have initiated “Blooming Shanghai” – an open call for a large-scale public artistic creation program. Read More
  • Marketing

    Charlotte Tilbury Announces Gong Jun As Global Ambassador

    Wenzhuo Wu  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
  • Market Analysis

    Prada’s ‘Vibe Shift’ Could Be a Turning Point For Luxury Marketing in China

    Avery Booker  |   Share
    As Prada faces a dip in China market momentum, there are signs that the brand could be well-placed to weather uncertainty in the months ahead. Read More
  • Hard Luxury

    A Perfect Match: Tiffany Ties the Knot with Eileen Gu

    Jing Daily  |   Share
    Tiffany & Co. struck gold when it became the first luxury brand to partner with freestyle skier Eileen Gu. Here’s a breakdown of its endorsement strategy. Read More
  • Consumer Insights

    Gen Z is the New Target For Hard Luxury in China

    Jing Daily  |   Share
    Whereas luxury was once about exclusivity and communicating wealth and status through the object itself, young luxury consumers are eager to share. Read More
  • Content Commerce

    LVMH’s K-Pop Ambassador Strategy a Winning Approach in China

    Avery Booker  |   Share
    Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 01/27/2023

Index LevelDaily Change% Change
283.97+$0.840.3%
LVMHKeringRichemont
+$2.65+$1.2+$0.1
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