brand ambassador

Cosmetics are a key market for luxury brands trying to reach new, younger customers. Which brands are doing the category best? Read More

Making celebrities the public face of luxury brands has become an increasingly risky strategy in China. Make sure you know these 5 issues before hiring one. Read More

People on social media in China are buzzing about Guerlain’s brand ambassador, Chinese film star Yang Yang, and the NYT's new Chinese travel mag. Read More

Today in China, consumers are talking about Zhang Zetian's seaside getaway photos and Gogoboi's new appointment as Vidal Sassoon's brand ambassador. Read More

'Little Fresh Meat,' the handsome young men in ad campaigns for women's products, are a growing phenomenon in China as brands aim to leverage their sex appeal. Read More

Swiss luxury watch brand Tag Heuer appoints the controversial Chinese celebrity Angelababy its brand ambassador on the heels of the Dior controversy. Read More

Since French luxury brand Christian Dior appointed Angelababy as its China ambassador, the response on social media has been fierce. Read More

The actress's skyrocketing fame has made her a lucrative brand ambassador for many luxury labels. Read More

Despite the proven purchasing power and attractive spending patterns of traveling Chinese consumers, brands dramatically underinvest in this global customer segment in their home markets. Read More

Largely spared the backlash against Japanese brands that hit automakers operating in the Chinese market in the second half of 2012, Japanese fast-fashion juggernaut Uniqlo is set to open its largest global flagship in Shanghai this May and go public on the Hong Kong stock exchange. Read More