boys’ love dramas
Is Boys’ Love Content Still a Promising Brand Opportunity in China?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read More
Will China’s Ban on “Boys’ Love” Programs Hurt Luxury?
Beijing has officially banned idol talent programs and Boys’ Love-themed dramas. How will that affect luxury brands operating in China’s market? Read More
