boucheron
Will Boucheron’s Gaming Collab Score With Chinese Women?
Boucheron launched a joint project with Tencent’s mobile game "Light and Night," rolling out a video to celebrate the birthday of the male protagonist. Read More
How Boucheron Maximized Its Exhibition’s Reach In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Pets: The New Code To China’s Luxury Fashion Consumers
Pet fashion sales have been booming in China, and luxury brands need to be ready to take full advantage of this trend. Read More
Retail Hacks Luxury Stores Must Know For 2021
China will soon become the first country to sell most of its retail online. So what is the point of a physical store post-pandemic? Read More
Kering’s Earnings Weren’t All Gucci For 2020
While Bottega Veneta sparkled, Kering’s other brands suffered losses as the luxury conglomerate endured the ramifications of the COVID-19 pandemic. Read More
Has Luxury Found A Savior In China’s New Pet Craze?
With China entering an age of “Nekonomics,” luxury brands are vying to win in this new pet economy. But can they touch animal-lovers’ hearts? Read More
The Year’s Top CEOs In China
The year 2020 has been unusual in every imaginable way, it certainly been a challenging one for luxury brand CEOs, but this list managed to rise to the top. Read More
Despite COVID-19, Beijing SKP, China’s Top Shopping Mall, Records Strong Growth
Beijing SKP achieved double-digit sales growth in 2020, though its offline retail was disrupted by the COVID-19 pandemic. Read More
Why Branded Jewelry Could Be the Next Decade’s Fastest Growing Luxury Subsegment
In luxury, the future is female. The jewelry subsegment should see a shift to self-purchasing and impulse purchasing, making branded luxury jewelry shine. Read More
Will Boucheron’s Physical Retail Rally China E-Commerce?
Boucheron continues to roll out physical retail spots in China with a lavish new Beijing flagship. But will this invigorate the house’s digital strategy? Read More
