boucheron
Will Boucheron’s Physical Retail Rally China E-Commerce?
Boucheron continues to roll out physical retail spots in China with a lavish new Beijing flagship. But will this invigorate the house’s digital strategy? Read More
China’s Short-Sighted Youngsters Are Raising Demand for Luxury Eyewear
More than 80 percent of 20-22 year olds in China have myopia, owing to an excessive use of phones and screens. For luxury eyewear brands, this means big business. Read More
5 Key Ways Luxury Can Adapt to How Chinese Consumers Shop Now
Digital developments, traveling Chinese shoppers, and millennials' preferences were among the crucial luxury marketing trends discussed at the recent International Luxury Conference 2015 in Seoul. Read More
10 Minutes With…Velvet Group Founder And CEO Patrice Nordey
The founder of the Shanghai-based digital luxury marketing agency shares his thoughts on the hottest new social platforms and what it takes to craft a compelling campaign. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Rado, Boucheron, Michael Kors, Jaguar, and Olay. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Boucheron, Tommy Hilfiger, L'Oréal, SK-II, and Glamour Sales. Read More
Kering Teams Up With Tsinghua To Turn Its Managers Into China Experts
The luxury conglomerate's brands are set to see a massive new amount of China knowledge among their employee ranks thanks to a new China executive education program. Read More
Spring Festival Spotlight | 8 Jewelry Collections For Chinese New Year
With or without equestrian heritage, many luxury brands are releasing special-edition jewelry to celebrate the year of the horse. Read More
Lacoste Fêtes Beijing VIPs With Upscale Birthday Bash
A green crocodile skin Hermès bag and silver Christofle golf club were just a few of the luxe gifts featured at the French brand's 80th anniversary party in Beijing. Read More
Hong Kong Jeweler Wallace Chan Highlighted At Lagerfeld’s Paris Biennale
Next month, famed fashion designer Karl Lagerfeld will turn his attention to the 26th Biennale des Antiquaires, recreating a detailed Parisian street scene stocked with billions in jewelry, art and antiques. Read More
