bottega veneta
Luxury’s Post-Pandemic Playbook
When brands want growth, they are tempted to expand distribution and promote items. But a better idea is to follow the post-pandemic luxury playbook. Read More
The Limits of Luxury Livestreaming
A year of COVID-fueled lockdowns led to the use of livestreaming to reach Chinese consumers, but luxury brands must do it right. Read More
Social Media Isn’t the Future of Digital Luxury Marketing
The evolution of digital marketing, particularly over the past year, indicates that social media may not be as future-proof as it once seemed. Read More
To KOL Or Not To KOL In China
Working with the right KOLs is how brands have traditionally tapped into China’s affluent, young consumer base. But are KOLs too risky today? Read More
Gucci Leads Kering’s Growth Once Again
After staining Kering’s scorecard in 2020, Gucci has managed to reclaim its star status this quarter, surging 25 percent in revenues. Read More
What Brands Can Learn From Bottega Veneta’s Reinvention
In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen-Z shoppers. Did it work? Read More
Should Luxury Follow Bottega Veneta’s Anti-Social Strategy?
Bottega Veneta’s floral-beaded and cord jewelry have sparked strong social media discussion. Read More
Luxury Hyper-Segmentation: Avoiding The Ubiquity Trap
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Read More
Kering’s Earnings Weren’t All Gucci For 2020
While Bottega Veneta sparkled, Kering’s other brands suffered losses as the luxury conglomerate endured the ramifications of the COVID-19 pandemic. Read More
Is Mytheresa Ready to Take On China?
Luxury e-tailer Mytheresa raised $406.8 million in its long-awaited initial public offering. Now can it step up its game in China? Read More
