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Chinese New Year 2023: Which Leading Luxury Brand Campaigns Are Winning The Year Of The Rabbit
The luxury sector in China may be on track for recovery in 2023. We take a look at how brands are celebrating the promising start of a new year. Read More
SKP Chengdu Ushers In A New Era Of The Chinese Luxury Mall
SKP Chengdu, Asia’s largest sunken-style luxury mall, has opened its doors in the Sichuan capital — attracting visitors from all over the country. What makes it so unique? Read More
Looking Back: 2022’s Top 8 Global Campaigns In China
Pandemic uncertainty significantly impacted marketing plans in 2022. Still, there were impressive campaigns from which luxury players can learn from. Read More
The Great Resignation? Fashion CEOs And Creative Directors That Exited In 2022
Prada, Adidas, and Gucci are just a few of the companies that have shaken up their leadership teams this year. Can you keep up with who’s gone where? Read More
Traversing Chengdu, China’s New Luxury Capital
Chengdu, the provincial capital of China’s southwestern Sichuan province, is perhaps best known globally as the home of cute giant pandas. But it is now also a rising star within… Read More
Kim, Kate, Paris: Harnessing Global Celebrity Power At Milan Fashion Week
Milan Fashion Week harnessed the power of mega influencers as only Italy’s fashion houses know best. But how did the tactic fare in China? Read More
4 Luxury Qixi Campaigns Capturing Hearts In China
This year’s Qixi Festival will be the first V-day celebration since retail shutdowns in the second quarter. How are luxury brands courting Chinese shoppers? Read More
Are Tech Accessories Luxury’s Next Big Opportunity?
Phone cases have become an important way for younger consumers to express themselves. It’s only a matter of time before luxury brands jump into the market. Read More
Has the Rule of Brand Naming Changed in China?
As “Made in China” becomes ever more desirable, global brands need to prioritize styling their names in the Chinese language. Read More
Luxury Packaging Gets Second Life on China’s Resale Platforms
Luxury shopping bags became a crucial symbol for citizens during lockdown. Now, they’re surfacing in the resale market. What’s behind China’s love of paper carriers? Read More
