bosideng
Bosideng Brings ‘Chinese Sensibility’ To U.S. Menswear Market
The fashion brand known in China for its down coats and 11,000 stores continues its global expansion with a foray into the U.S. market. Read More
Jing Daily’s Top 10 Interviews Of 2013
From CEOs to fashion designers, Jing Daily reviews its top interviews of the year. Read More
5 Ways China’s Luxury Brands Can Get Ahead In The Game
Luxury is sparse on a new list of the top 100 Chinese brands, but there are several key strategies brands can take to gain a competitive edge (and they're not… Read More
Quote Of The Day: Bosideng Goes West To Go East
“The majority of Chinese consumers still prefer Western brands..." Read More
3 in 10 Americans Spurn Chinese Brands, Says Survey
A recent survey shows a low American opinion of Chinese brands, but some of China's luxury companies are stepping up efforts to find a place in the international market. Read More
Bosideng: Fast Fashion From China Goes Upscale in London
As Bosideng's London flagship approaches the one-year mark, the company's CEO reflects on the brand's overseas direction. Read More
Eye On London: The Cutting Edge
China's more seasoned, globetrotting tourist-shoppers aren't only showing up at London luxury landmarks. Increasingly, the most discriminating of the bunch are seeking out more innovative multi-brand retailers, specialized stores, and… Read More
The Designers Behind Chinese Label Bosideng’s International Expansion
It may not be a household name in London quite yet, but the Chinese menswear label Bosideng is tackling the market by underplaying its "Chinese-ness" and enlisting the help of… Read More
The Chinese Fashion Dilemma
With a growing number of young Chinese designers debuting collections both at home and abroad and some domestic brands investing heavily in international expansion, the dilemma for "created in China"… Read More-
Chinese Retailer Bosideng Chases London Dream (Video)
Despite the brand's massive investment, global ambitions and intent on positioning itself as a more "upmarket" label in London, Bosideng's chances outside of China are far from certain. Read More
