bosideng
How Canada Goose, Moncler, & Bosideng Created A Puffer-Oligopoly In China
China’s $18 billion down apparel market is dominated by Canada Goose, Moncler, and homegrown conglomerate Bosideng — but for how long? Read More
Is Space the Final Frontier for Brand Marketing?
With its escapist and futuristic appeal that draws universal fascination, outer space can be an ideal tool for brands to provoke awe through advertising. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
Why Luxury Needs China’s Impact-Conscious Consumers
Younger Chinese citizens' responses to the outbreak of COVID-19 are resulting in the rise of a new, impact-conscious consumer. Read More
Three Trends In Young Consumer Spending In China from Euromonitor
As China’s economy continues to rebound in the third quarter, all eyes have turned to consumer spending. But where and how are they buying? Read More
Decoding the Puffer Opportunity in China
China’s winter puffer jacket business will grow to $20 billion. As Beijing prepares the 2022 Winter Olympics, here are key trends fueling this growth. Read More
Ahead of Singles’ Day, More than 22 Chinese E-Commerce Companies Were Called Out For Aggressive Discounting
Ahead of Singles' Day, the government called out 22 E-commerce companies, addressing problems with counterfeits, product quality, and aggressive discounts. Read More
What Luxury Brands Can Learn from Footwear Giant Li-Ning
Despite a slowing economy, China's Li-Ning has continued to flourish in a tough fashion market thanks to an understanding of trends and one smart hire. Read More
How China Giant MO&Co. Is Breaking into the U.K. Fashion Market
As Chinese fashion brand MO&Co. moves into the London market, it has set its sights on succeeding where other Chinese brands have failed. Read More
Bosideng Shifts UK Strategy To Emphasize Chinese Design
As part of a branding change for its UK branch, the Chinese clothing label replaces its British designers with a China-based team. Read More
