bosideng
McKinsey Report: 5 Key China Consumption Trends For 2023
As China remains challenged, how can brands best prepare for 2023? McKinsey presents five trends that will shape consumer behavior in the new year. Read More
Maserati Puffer Jackets, Lifelike Doll Installations, And Chen Peng: China Collabs Of The Week
This week’s highlights in China include outerwear brand Chen Peng’s first retail collaboration, ENG Concept’s creepy doll with ERL, and Bosideng’s collision with a world-renowned Italian luxury vehicle manufacturer. Read More
China’s Puffer Jacket Obsession: Not Just Moncler and Canada Goose, Homegrown Brands Are Taking Off
Domestic Chinese and international puffer jacket brands are battling for market share in the mainland. We take a look at which ones are emerging victorious. Read More
Choosing A Global Identity In The Age Of ‘Brand China’
As Chinese companies expand globally, executives need to determine the extent to which their brand should be associated with a Chinese identity. Read More
3 Reasons Why Western Brands Are Vanishing From The Chinese Market
Cutting-edge competitors and rapid shifts in consumer behavior have diluted interest in global names. The result? Brands are pulling out of China in droves. Read More
Has Luxury Missed China’s Glamping Craze?
Two years have passed since 2020’s “Year of Camping” but tents and glamping are still trending. Is it too late for brands to tap the momentum? Read More
Which Chinese Names Are Among the World’s Most Valuable Brands?
Brand Finance has released its ranking of the world’s most valuable apparel brands, with Nike dominating once again. But how did Chinese players fare? Read More
How Chinese Down-Jacket Brand Bosideng Is Winning at Global Expansion
Bosideng, the largest down-clothing brand in China, is growing globally. But can it become one of the top international brands in its field? Read More
Guochao’s Rising Prices Open a Door For Global Luxury Brands in China
Rising interest in domestic labels should concern luxury brands that have seen China become crucially important over the past two COVID-defined years. Read More
Can Bosideng Climb Its Way Into the High-End Market?
Bosideng has ambitions to hike its prices and enter the high-end market. But are consumers ready for a Chinese luxury down jacket brand? Read More
