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The Highs and Lows of Working with a Hot Young KOL, Explained by Brian Buchwald
Looking to work with a hot young KOL? You might want to read this interview with Brian Buchwald, CEO of marketing agency Bomoda, first. Read More
Burberry’s Digital Prowess Earns Top Spot On Bomoda Brand Index
According to a new report, the British label's digital marketing strategy shines above its peers in driving consumer engagement. Read More
‘Brand-Tagging’ Mobile Apps: China’s Next Selfie Sensation
Apps featuring the capability to tag brands are making waves in China, providing a huge opportunity for companies to access the country's emerging middle class. Read More
Jing Daily’s China Luxury Brief: January 3, 2014
Welcome to Jing Daily’s China Luxury Brief: the day’s top news on the business of luxury and culture in China, all in one place. Read More
Bomoda Launches Mobile App Aimed At China’s Connected Fashionistas
The company's CEO and co-founder discusses why mobile is the "single most important platform" for fashion marketing in China. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through July 9, featuring Bomoda, Bayankala, Starbucks, Guess, Sephora, and Kiehl's. Read More
5 Essential Tips For Digital Fashion Marketing In China
WeChat, e-commerce, and key opinion leaders were among the topics discussed at a recent Fashion's Collective event focused on creating a global digital strategy for the Chinese consumer. Read More
