Body positivity
Neiwai‘s International Women’s Day Campaign Makes Waves On Social Media
Neiwai's “My Body To Me” campaign for International Women's Day drove significant traffic on social media. Why does it resonate with Chinese women? Read More
With A Revenue Target Of $58.5 Billion In 2025, Luxury Can’t Ignore Shein’s Skyrocketing Success
As the battle for spending heats up, should luxury brand fashion executives look to Shein’s Gen Z and Gen Alpha strategies? Read More
5 Top Chinese Athleisure Brands To Watch Out For In 2023
China’s athleisure market is poised to see continued growth in the coming year. Here are the homegrown brands leading the sector. Read More
Can Popular Second-Skin Athleisure Break Past Social Media Backlash In China?
As China’s young generations increasingly prioritize healthy lifestyles, previous taboos on form-fitting athleisure are being challenged. Read More
The High Risk & Reward Behind Adidas’ China-focused Intimates Line
Adidas dove into China’s growing intimates market with its controversial #SupportisEverything campaign. But will it win over customers? Read More
Why Victoria’s Secret Body Positivity Spin Won’t Work in China
Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read More
Has China’s “Too Skinny” Trend Gone Too Far?
The latest social media craze in China shows ultra-slim women trying on kids’ clothes, but are luxury brands on board with the trend? Read More
How Should Luxury Brands Represent Masculinity in China?
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
Selling Pretty: The Dark Side of Chinese Internet Stardom
Unlike their Western counterparts, many internet stars in China feel that being conventionally beautiful is a prerequisite for success. Read More
