Body positivity
The High Risk & Reward Behind Adidas’ China-focused Intimates Line
Adidas dove into China’s growing intimates market with its controversial #SupportisEverything campaign. But will it win over customers? Read More
Why Victoria’s Secret Body Positivity Spin Won’t Work in China
Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read More
Has China’s “Too Skinny” Trend Gone Too Far?
The latest social media craze in China shows ultra-slim women trying on kids’ clothes, but are luxury brands on board with the trend? Read More
How Should Luxury Brands Represent Masculinity in China?
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
Selling Pretty: The Dark Side of Chinese Internet Stardom
Unlike their Western counterparts, many internet stars in China feel that being conventionally beautiful is a prerequisite for success. Read More
