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Body positivity

  • Marketing

    Neiwai‘s International Women’s Day Campaign Makes Waves On Social Media

    Wenzhuo Wu  |   Share
    Neiwai's “My Body To Me” campaign for International Women's Day drove significant traffic on social media. Why does it resonate with Chinese women? Read More
  • Companies

    With A Revenue Target Of $58.5 Billion In 2025, Luxury Can’t Ignore Shein’s Skyrocketing Success

    Glyn Atwal  |   Share
    As the battle for spending heats up, should luxury brand fashion executives look to Shein’s Gen Z and Gen Alpha strategies? Read More
  • Fashion

    5 Top Chinese Athleisure Brands To Watch Out For In 2023

    Jing Daily  |   Share
    China’s athleisure market is poised to see continued growth in the coming year. Here are the homegrown brands leading the sector. Read More
  • Fashion

    Can Popular Second-Skin Athleisure Break Past Social Media Backlash In China?

    Charlotte Cai  |   Share
    As China’s young generations increasingly prioritize healthy lifestyles, previous taboos on form-fitting athleisure are being challenged. Read More
  • Fashion

    The High Risk & Reward Behind Adidas’ China-focused Intimates Line

    Jiaqi Luo  |   Share
    Adidas dove into China’s growing intimates market with its controversial #SupportisEverything campaign. But will it win over customers? Read More
  • Fashion

    Why Victoria’s Secret Body Positivity Spin Won’t Work in China

    Gemma A. Williams  |   Share
    Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read More
  • Consumer Insights

    Has China’s “Too Skinny” Trend Gone Too Far?

    Adina-Laura Achim  |   Share
    The latest social media craze in China shows ultra-slim women trying on kids’ clothes, but are luxury brands on board with the trend? Read More
  • How Should Luxury Brands Represent Masculinity in China?

    Laurence Lim Dally  |   Share
    Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
  • Selling Pretty: The Dark Side of Chinese Internet Stardom

    PARKLU  |   Share
    Unlike their Western counterparts, many internet stars in China feel that being conventionally beautiful is a prerequisite for success. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 06/09/2023

Index LevelDaily Change% Change
269.11+$1.000.37%
View Index

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