boating
Yacht and Sailing Brands Cast a Wider Net in China Market
At this year's SO! Dalian yacht and lifestyle event, boat companies shifted downmarket with smaller models and lower price points to reach a larger group of affluent Chinese customers. Read More
UK Yachtmakers Eagerly Await China Demand Wave
A rising number of Chinese high-net-worth individuals has UK yacht companies hoping that looking east will make up for sales in Europe. Read More
Despite Interest, Luxury Yachts No Easy Sell In China
Though they clearly have an interest in all the trappings of "the good life," from private jets to tropical getaways and property around the world, China's rich and fabulous have yet to jump into the wide world of yachting with both feet. Read More-
Yacht Sellers To Give VIPs Some Extra TLC At Xiamen Boat Show
Considering the yacht exhibition market is, like almost every other market in China, getting increasingly crowded, shows are starting to take extra measures to court big spenders. Read More
