bmw
World Cup Unites BMW And Mercedes-Benz Against Audi On Weibo
The two luxury auto underdogs team up to cheer on the German soccer team on Weibo while top rival Audi is left to "weep in the corner." Read More
From Hybrid Concepts To Jackie Chan: Beijing Auto Show’s Most Anticipated New Models
We've rounded up the highlights of new reveals slated for this year's Beijing Auto Show, including an array of new hybrids and a special Jackie Chan Lamborghini. Read More
BMW Joins Foreign Luxury Brands In Teaching China’s Wealthy How To Part With Their Cash
The automaker's China education initiative helps to gain the attention of potential buyers outside upper-tier cities. Read More
Is Mercedes CCTV’s Target For Annual Foreign Brand Attack?
On Consumer Rights Day, Mercedes and foreign carmakers are choice picks for CCTV's annual public shaming show. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring BMW, Jaguar, Blancpain, Chevrolet, and Yves Saint Laurent. Read More
Video: Audi Contends With ‘Fierce’ Luxury Competition In China
Luxury carmaker Audi aims for industry dominance in China by rolling out 17 new models worldwide. Read More
Want To Stand Out To Chinese Consumers? A Flying Car Helps
In an interview with Jing Daily, Goodstein Creative Director Georg Warga discusses his viral Volkswagen campaign and what Chinese consumers want. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Burberry, BMW, Tommy Hilfiger, Shiseido, and Shu Uemura. Read More
Spring Festival Spotlight | Year Of The Horse Luxury Gifts
From handcrafted French crystal to premier headphones, brands on all ends of the luxury spectrum have been promoting special-edition gifts for the year of the horse. Read More
Did Tesla Just Start A Foreign Auto Price Revolution In China?
Foreign luxury automakers assert that high tariffs force them to hike prices in China, but Tesla's new "fair price" policy may have just dealt a blow to their claims. Read More
