bmw
China’s Luxury Car Market Shake-Up: Second-Tier Brands Are Gaining Ground
As China is on track to become the largest luxury car market in the world, the fight to capture the growth opportunities is already getting brutal. Read More
How Cadillac Is Using Trump to Reinvent Itself in China
While in the U.S., Trump has hit a record-low approval rating, in China, he is more popular and is the biggest celebrity for the Cadillac brand. Read More
Now China’s Ride-Sharing Scene Wants a Piece of the Luxury Market
In a field dominated by electric cars, some platforms are offering premium vehicles to lure aspiring middle class drivers. Read More
Survey: Less Than Half of China’s Car Buyers Are Happy with Their Purchase
A new report by J.D. Power & Associates finds that the average car-buying experience for Chinese consumers has gotten dramatically worse in the past year. Read More
Is BMW’s Party Over in China? For the Moment, it May Be.
While ultra-luxury automakers have been hit by China's anti-corruption campaign for years, more accessible premium brands like BMW are starting to feel the pain. Read More
How Automakers Can Attract China’s Evolving Luxury Car Shoppers
As Chinese luxury auto purchase motivations shift from status symbol to self-indulgence, brands are changing their advertising strategies in order to adapt. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Ray-Ban, Audi, L’Oreal, Blancpain, and BMW. Read More
Viral Lamborghini ‘Pick-Up Artist’ Video Hits A Nerve In China
Netizens lament excessive materialism in China after a Tudou video shows how common it is for some women to jump into an expensive car with a complete stranger. Read More
The Rapid Growth Of China’s Luxury Auto Market In 4 Charts
Despite China's anti-corruption crackdown, the luxury auto market is still seeing significant sales this year—with German brands far ahead of the pack. Read More
China To Dominate 30 Percent Of Global Car Sales By 2020
China will take the biggest slice of the global car market in 2020 as the BRICS nations rise towards dominance of the market. Read More
