bmw
Why Luxury Brands Must Be Innovative
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Read More
COVID-19: What Can Western Companies Learn From Chinese Brands?
Companies in China have been exceptionally creative in order to support both their followers and their business during the toughest time of the pandemic. Read More
Why Expensive Luxury Brands are Often Priced Too Low
For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More
Chinese Whispers: Dior Utilized Huawei’s Digital Marketing Platform for Latest Runway Show, and More
The French luxury powerhouse Christian Dior became the first mega luxury brand in China that utilized Huawei's digital marketing service. Read More
The Paradox of Sustainable Luxury — and 3 Ways to Solve It
China’s hyper-informed young consumers are starting to consider the negative effects of mass consumption. Brands need to offer sustainability with luxury. Read More
Chinese Luxury Cars!? Yes, But How Can They Succeed?
Chinese automaker BAIC debuted its luxury sports car Arcfox at the Geneva Auto Salon. But will this car attract attention in the luxury automotive sector? Read More
WeChat Leverages Celebrity Halo Effect to Increase Ad Engagement
Many WeChat users were surprised to spot stars profile on their feed, turns out that it’s a new gimmick by WeChat to boost the visibility of moments ads. Read More
China’s Gen Z Picks the Hottest Weibo Influencers
Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
3 Real Challenges Artificial Intelligence Will Raise for Luxury Brands
AI is not simply a yellow brick road to financial success. There will be some key challenges for luxury companies wanting to use AI. Read More
WeChat Names Users’ Favorite Moments Ads of 2017
Luxury brands Montblanc, Jimmy Choo, Dolce & Gabbana, BMW, and Dior were among WeChat users’ favorites. Read More
