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Luxury Brand Success in China: Rewriting the Code
The phrase "emerging economy" no longer applies to China's luxury market, so here are ways to break away from traditional luxury marketing there. Read More
Meet Generation Alpha: The Shrewdest Luxury Consumers Ever?
Even though some in the next generation of luxury consumers haven’t been born yet, luxury brands would be wise to study Generation Alpha now. Read More
4 Reasons To Remain Bullish On China’s Luxury Market
LVMH's Q1 2021 results are a timely reminder that China is still luxury’s top growth driver. Jing Daily explains the four main reasons why. Read More
5 Insights On How Luxury Brands Can Win Over Singles in China
Single-person households have been the fastest-growing in China, and luxury brands would be wise to adapt their offerings for single consumers’ needs. Read More
These First-Time Luxury Buyers Are Shaping The Market
Gen-Z luxury buyers are the product of China’s rising middle-class. But will this teenage generation become a golden ticket for luxury brands? Read More
Why Luxury Brands Must Be Innovative
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Read More
COVID-19: What Can Western Companies Learn From Chinese Brands?
Companies in China have been exceptionally creative in order to support both their followers and their business during the toughest time of the pandemic. Read More
Why Expensive Luxury Brands are Often Priced Too Low
For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More
Chinese Whispers: Dior Utilized Huawei’s Digital Marketing Platform for Latest Runway Show, and More
The French luxury powerhouse Christian Dior became the first mega luxury brand in China that utilized Huawei's digital marketing service. Read More
The Paradox of Sustainable Luxury — and 3 Ways to Solve It
China’s hyper-informed young consumers are starting to consider the negative effects of mass consumption. Brands need to offer sustainability with luxury. Read More
