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Valentino’s AI Campaign, BMW’s Color-Changing Car, Moutai Goes Gamified & More: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
Why Luxury Brands Need To Reframe Brand Origin In China
While brand origin still matters, Chinese consumers are using a wider range of criteria to evaluate their luxury purchases. Read More
Could China’s ‘Sandwich Generation’ Offer a Windfall for Luxury?
Caught in the middle of caring for children and parents, this is a demographic luxury often disregards. Yet a closer look uncovers a profitable opportunity. Read More
First Chopard, Now Audi. Why Brands Can’t Get IP Right in China
Audi’s recent commercial campaign was called out for being word-for-word plagiarism of a Douyin blogger. Can the luxury carmaker restore its reputation in China? Read More
Luxury Brand Success in China: Rewriting the Code
The phrase "emerging economy" no longer applies to China's luxury market, so here are ways to break away from traditional luxury marketing there. Read More
Meet Generation Alpha: The Shrewdest Luxury Consumers Ever?
Even though some in the next generation of luxury consumers haven’t been born yet, luxury brands would be wise to study Generation Alpha now. Read More
4 Reasons To Remain Bullish On China’s Luxury Market
LVMH's Q1 2021 results are a timely reminder that China is still luxury’s top growth driver. Jing Daily explains the four main reasons why. Read More
5 Insights On How Luxury Brands Can Win Over Singles in China
Single-person households have been the fastest-growing in China, and luxury brands would be wise to adapt their offerings for single consumers’ needs. Read More
These First-Time Luxury Buyers Are Shaping The Market
Gen-Z luxury buyers are the product of China’s rising middle-class. But will this teenage generation become a golden ticket for luxury brands? Read More
Why Luxury Brands Must Be Innovative
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Read More
