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First Chopard, Now Audi. Why Brands Can’t Get IP Right in China
Audi’s recent commercial campaign was called out for being word-for-word plagiarism of a Douyin blogger. Can the luxury carmaker restore its reputation in China? Read More
Mr Xiao Mao: China’s Top Skincare Video KOL
Beauty companies looking to harness the power of China's KOLs to target the male market have taken notice of Mr Xiao Mao, Youku's most popular skincare advice guru. Read More
Dior To Hold Second Spring Couture Event In Shanghai
Nearly a year after holding its first couture event in Shanghai at the city's swish House of Roosevelt, Christian Dior is set to launch its second such private show later… Read More
Han Huohuo & Susie Bubble: From Beijing With Style
Over on yoox.com, don't miss "From Beijing With Style," a feature bringing together popular fashion bloggers Susie Bubble and Han Huohuo for an exclusive video and photoshoot. Read More
10 Minutes With…HK Food Blogger Extraordinaire Janice Leung
Multi-talented Hong Kong-based writer, editor and blogger Janice Leung keeps her plate full and her readers hungry for more as she zips through life, stomach first, documenting her global travels… Read More
China’s Fashion Tastemakers A New Fixture At Paris Fashion Week
The latest installment of Paris Fashion Week featured the same runway shows and fashion rubberneckers we’ve come to expect, but commentators have taken note of one contingent whose presence has been perhaps… Read More
Hong Kong’s Top 10 Wine Trends
We might think of Hong Kong mostly as a hub for high-end wine auctions and a city neck-deep in small wine boutiques and bars, but more is happening in the… Read More
Jing Profile: China’s New Breed Of Fashion Icons
The ongoing appeal by the fashion and luxury industries to China's wealthy consumers has begun to manifest in new ways, as some budding Chinese fashion icons have begun to step… Read More
