blockchain
5 Things To Know Before Jumping on the NFT Bandwagon
From IP protection and sustainability concerns to what consumers really want, here are some things brands should know before boarding the NFT train. Read More
LVMH, Prada, and Richemont Build a Blockchain
LVMH, the Prada Group, and Richemont have joined forces to put a stop to China’s Daigou’s and counterfeit luxury goods. Meet the Aura Blockchain Consortium. Read More
How NFTs Could Revolutionize Luxury
Digital technology revolutionized luxury marketing and storytelling during the pandemic, but non-fungible tokens are likely to change the industry further. Read More
Alibaba’s Battle for E-Commerce Dominance Takes a Conciliatory Turn
Although Alibaba has emerged as the leader in luxury e-commerce in China, the past few months have taken a toll on the tech giant. Read More
Decoded: NFTs, the Art World, and the Influence on Luxury
Non-fungible tokens are not new, but have lately broken through the art world and mainstream consciousness. What's behind the hype? Read More
Meet The Brand That Made $3 Million In Digital Sneakers
RTFKT’s sneaker drop with FEWOCiOUS earned three million. Now, it’s auctioned off a gold sneaker for CNY on China’s digital marketplace, Treasureland. Read More
Is the NFT Hype Made for Luxury?
Merging the worlds of sneakerheads and crypto art collectors is a match made in hype heaven and a combination that luxury brands should have on their radar. Read More
Luxury Faces a New Normal for Its Supply Chains
The global dependency on China’s smart supply chains worked well when it suited international interests. But is the world ready to move on? Read More
4 Intellectual Property Guidelines that are Crucial for Luxury Brands
Knock-offs practically seem like a tradition in the Chinese market, but brands and sellers have been busy fighting for intellectual property. Read More
Dior Names Wang Junkai their New Brand Ambassador in China & More
The French brand Christian Dior has named the 20-year-old actor/singer Wang Junkai (Karry Wang) to be their new brand ambassador in China. Read More
