blockchain
Will China’s Blockchain Help or Hurt Luxury’s Counterfeit Problem?
China has suppressed blockchain but cautiously embraced NFTs, using a different blockchain tech that the state can control. But will that work for luxury? Read More
Everything Luxury Brands Must Know About NFT Collaborations
For NFTs, collaboration is proving to be an effective luxury route. Our new market report, NFT Collaboration: Luxury’s Metaverse Opportunity, explains. Read More
Predicting The Future Of Daigou Shopping
When COVID-19 brought the world to a standstill, it did the same to daigou sellers. So what is the future for this once-lucrative industry? Read More
Amid The NFT Craze, Is There A Place For Digital Sustainability?
More brands are expanding into the virtual realm through games and NFTs. But can they keep their sustainability commitments in this carbon-emitting sector? Read More
5 Things To Know Before Jumping on the NFT Bandwagon
From IP protection and sustainability concerns to what consumers really want, here are some things brands should know before boarding the NFT train. Read More
LVMH, Prada, and Richemont Build a Blockchain
LVMH, the Prada Group, and Richemont have joined forces to put a stop to China’s Daigou’s and counterfeit luxury goods. Meet the Aura Blockchain Consortium. Read More
How NFTs Could Revolutionize Luxury
Digital technology revolutionized luxury marketing and storytelling during the pandemic, but non-fungible tokens are likely to change the industry further. Read More
Alibaba’s Battle for E-Commerce Dominance Takes a Conciliatory Turn
Although Alibaba has emerged as the leader in luxury e-commerce in China, the past few months have taken a toll on the tech giant. Read More
Decoded: NFTs, the Art World, and the Influence on Luxury
Non-fungible tokens are not new, but have lately broken through the art world and mainstream consciousness. What's behind the hype? Read More
Meet The Brand That Made $3 Million In Digital Sneakers
RTFKT’s sneaker drop with FEWOCiOUS earned three million. Now, it’s auctioned off a gold sneaker for CNY on China’s digital marketplace, Treasureland. Read More
