blind box
China Gen Z’s ‘Self-Rewarding Economy’ Means Saving More And Indulging Occasionally
Savings culture and individualism have given way to China’s “self-rewarding economy,” as Gen Z consumers look to live more economically but meaningfully. Read More
Why Bearbrick’s Collab Magic Is Still Winning Over China
Bearbricks have become the go-to partner for a diverse roster of brands, from Jimmy Choo to Andy Warhol. What makes the Medicom Toy figurine so special? Read More
Regulators Open Eyes To China’s Blind Box Problems
With the blind box retail format proliferating from art toys to fashion and luxury brands, China is putting an end to the sector's regulatory vaccum. Read More
Tmall’s Latest Platform Proves That Digital Collectibles Are Taking Over China
As demand for digital collectibles buoys the Chinaverse, Tmall is seizing the opportunity with its latest mobile app marketplace dedicated to the craze. Read More
How A New Moncler x POP MART Collab Caused A Frenzy In China
A limited-edition POP MART × MONCLER collaboration lured a wave of Chinese fans to enter its raffle. But what’s Moncler’s larger strategy in China? Read More
Lanvin Scores Again with Blind-Box Marketing
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Chanel’s Advent Calendar Comes Under Consumer Scrutiny
Chanel launched its first Advent calendar. Yet, netizens called out the brand as the price of the surprise box was much higher than what was in it. Read More
Sales Soar at JD’s 618 Promotion
JD’s recent 618 Grand Promotion was a roaring success despite the fallout from the COVID-19 pandemic. But how has JD kept their business thriving? Read More
What Luxury Brands Can Learn from Lanvin’s Blind Boxes
Blind boxes are China’s new obsession, so companies from travel agencies to luxury Maison Lanvin are using them to reach local Gen Zers. Read More
China’s Travel Sector Taps Blind Boxes
The gamification of retail purchases is shaking up domestic travel as confident Chinese consumers overdose on blind boxes for Labor Day. Read More
