blancpain
Lucky Rabbits For 2023: Luxury Brands Connect With Chinese Consumers Via Lunar New Year Timepieces
Lunar New Year designs provide watch brands with an opportunity to connect with one of their most important customer bases: the East Asian consumer. Read More
5 Tips for Navigating Hard Luxury in China
Hard luxury is back with a bang. But this momentum reflects a dynamic that is disrupting traditional brand-consumer relationships. Read More
Watch Out: China’s Young Influencers Lead Timely Recovery of Global Luxury Watch Market
Despite a downturn in recent years, China is leading the way for the recovery of the entire Swiss luxury watch industry. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Ray-Ban, Audi, L’Oreal, Blancpain, and BMW. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Land Rover, Blancpain, Sheraton, Mandarin Oriental, and Max Factor. Read More
Interview: What’s Next For China’s Luxury Watch Market
As the Grand Prix d'Horlogerie de Genève gears up for its China exhibit, we check in with competition judge and Hong Kong Tatler watch editor Sean Li on what's in… Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring BMW, Jaguar, Blancpain, Chevrolet, and Yves Saint Laurent. Read More
Chinese Net Users’ Ultra-Luxe Watch Searches Surge 58 Percent
Swiss watch exports to China may have declined in 2013, but you wouldn't know it from the growth in Chinese internet searches for Haute Horlogerie brands. Read More
Blancpain Doubles Hong Kong Boutiques Overnight
The jury may still be out about the current state of Hong Kong's watch market, but Swiss luxury watchmaker Blancpain for one remains optimistic, continuing its expansion efforts in the… Read More
China’s Luxury Watch Market Not Nearly As Grim As It May Seem
While Chow Tai Fook seems to view its new JV with Richemont as a credibility-booster for its watch-selling business, for Richemont it's clear that something must be done to boost… Read More
