Blackpink
How Jay Chou, Blackpink, Roc Nation are using Web3 to orchestrate a new era of fan engagement
As the music industry dives deeper into Web3, what can the West learn from Asia’s approach to the online landscape, and vice versa? Read More
Why Is American Retro-core Going Viral In China?
Young Chinese fashionistas are embracing retro outfits from '80s and '90s America. Why is the trend surging and what does it mean for brands? Read More
Blackpink Lisa’s Bulgari Watch, Mulberry x Miffy, And Jean Paul Gaultier x DSM: Global Collabs Of The Week
Men’s fashion month is serving new collabs, and Lunar New Year 2023 product launches haven’t slowed down with Mulberry’s adorable Miffy-devoted collection. Read More
Blackpink’s Record Label YG Entertainment Debuts New K-pop Group Baby Monster
YG Entertainment’s new K-pop group Baby Monster debuts months after China “partially” lifts years-old ban on Korean content. Read More
Chivas’ Campaign With Blackpink’s Lisa, Lacoste Opens Virtual Store, And Prada’s Timecapsule NFTs: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
This Year, Fashion Gamified. But What Were The Best Luxury Fashion Gaming Collabs Of 2022?
Luxury fashion and gaming collaborations made headlines across 2022. From Ralph Lauren x Fortnite to Dior x Gran Turismo 7, which brand scored the highest? Read More
China’s Highlights Of Paris Fashion Week So Far
From dystopian outfits that protest China's lockdowns to the attendance of Blackpink member Rosé, here are some of the highlights of Paris Fashion Week. Read More
Blackpink’s Lisa and Celine Stole Paris Fashion Week Men’s
K-pop stars such as Blackpink’s Lisa proved a hit on the French schedule. But the real winners were the luxury brands who anticipated their halo effect. Read More
Bulgari’s ‘Unexpected Wonders’ Film Hits the Mark in China
Bulgari’s newly launched film "Unexpected Wonders" has received overwhelmingly positive feedback from locals. What’s the strategy behind the brand campaign? Read More
Can Lululemon’s Footwear Launch Beef Up Its Growth In China?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
