Blackpink
Who Won the Chinese Market at Paris Fashion Week?
The Jing Daily Fashion Week Score stops off at the last of the big four fashion weeks, Paris. But was China represented enough? Read More
K-pop Idol Jisoo’s Presence at Dior Had Unexpected Consequences
Dior’s latest collection during Paris Fashion Week reached over 54 million views in China. But not all the feedback was positive. Read More
Where Do Luxury Brands Go After the Kris Wu & Zhang Zhehan Scandals?
After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Read More
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
K-Pop stars have become the hottest trend in luxury fashion, with the double purpose of winning over Asian customers and Gen Zers. Read More
As Idol Troubles Continue, Brands Still Bank On Crazed Fans
Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China. Read More
Lessons From The Most Valuable Luxury Brands In 2021
BrandZ/Kantar just published a list of this year’s most valuable luxury brands, and the leaders share many secrets to selling luxury today. Read More
LVMH Celebrates Its First Half 2021 Earnings. But Can Growth Continue?
LVMH, Louis Vuitton’s parent company, has done it again. It’s first half earnings for 2021 have beaten analysts’ expectations. Unsurprisingly, Asia continues to drive the luxury giant’s growth. Read More
LVMH’s K-Pop Ambassador Strategy a Winning Approach in China
Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
BLACKPINK’s Lisa Is Next in China’s Line of Fire
Harper’s Bazaar China has quietly removed images of the BLACKPINK star from its social media, as the boycott against Western firms rages on. Read More
In China, Body Positivity Still Wrestles With The Skinny Aesthetic
Italian clothing brand Brandy Melville, referred to as “BM style,” is receiving hype in China recently, sparking debate on societal beauty standards. Read More
