black friday
The Patagonia Paradox & How Luxury Can Learn About Purpose
Luxury brands are selling highly-priced products that don’t necessarily last. Now, it’s time for a rethink, decades after Patagonia set an example. Read More
Takeaways From McKinsey’s 2020 Holiday Season Report
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Read More
E-commerce vs. Brick and Mortar: Which Wins the Holiday Season?
When marketing luxury in China, is e-commerce or brick and mortar more important? It depends on how you tailor them for today's Chinese consumers. Read More
The World’s Biggest Shopping Festival Shows The Chinese Shopper Still Loves America
The Chinese passion for American brands carries particular significance this year. Brands such as Apple, Nike, Adidas and Estée Lauder sold well. Read More
Winning Singles’ Day Strategies for Luxury Brands
Singles’ Day is the largest e-commerce day in the world. Given this, it’s no surprise that more and more Western luxury brands want to be part of it. Read More
Why was Xiaohongshu Pulled from China’s App Stores?
Xiaohongshu has been taken off China's app stores. We explain what's going on and what this means for brands. Read More
China to Overtake U.S. Fashion Market for First Time: McKinsey & BoF Report
Here are the top 5 predictions for the Chinese market from the State of Fashion 2019 report by McKinsey & Company and the Business of Fashion (BoF). Read More
China’s Singles’ Day Sales Smash Records—but What’s Next?
China's Alibaba scored a record-breaking sales at this year's Singles' Day. What brands and retailers can learn from it? Read More
‘See Now, Buy Now’ Meets Singles’ Day Frenzy in China
The ‘See Now Buy Now’ fashion model seems to have fared much better in China than in the United States or Europe thanks to Alibaba. Read More
Marketing Tips For China’s Upcoming Singles’ Day, AKA The World’s Biggest E-Commerce Event
Halfway between Golden Week and Christmas, China's Singles' Day netted more revenue than the United States' Black Friday and Cyber Monday last year. Read More
