birkin
Goodbye Luxury NFTs as We Know Them
With the rapid commoditization of digitable tokens, it’s simply not enough to hope customers apply value to your offerings. Read More
How NFTs Could Revolutionize Luxury
Digital technology revolutionized luxury marketing and storytelling during the pandemic, but non-fungible tokens are likely to change the industry further. Read More
Why Are Sneakers Cooler Than Luxury Shoes to Millennials?
Jing Daily goes deep at China’s biggest street-culture convention, Innersect, to figure out why “Sneakerheads” prefer streetwear sneakers to luxury shoes. Read More
Demographic Trends Shaping Luxury in China
In a highly segmented market like China, luxury brands particularly need to understand the value of every consumer category. Read More
Why Wardrobe Sharing Platforms are Dangerous to Luxury Brands
Wardrobe sharing apps are the latest global hype. Despite a robust appetite for P2P apps, concern is growing over the long-term impact on the luxury market. Read More
China Dismayed Over Hermès Bags Made from Exotic Skins
China, a country where consumers have long been obsessed with luxury handbags made from exotic animal skins, is starting to see people reflect on the environmental cost of making these… Read More
Hermès Launches Its First-Ever Chinese E-Commerce Site
Hermès has launched its Chinese e-commerce website on October 17, signaling its efforts to capture the demand of the country’s fast-growing online luxury shoppers. Read More
Chinese Whispers: Chinese Apparel Firm to Take a Stake in Jason Wu, and More
China's leading apparel company Semir Garments will take a stake in the parent company of the American luxury brand Jason Wu. Read More
Hermès, Reliant on China for Sales, Posts H1 Profit Growth
Hermès posted record net profit in the first half as global sales increased. It was boosted by sales across Asia, particularly in China. Read More
Is the Chinese Luxury Market’s Appetite for Leather Sustainable?
China’s economic rise has helped drive an unprecedented boom in luxury leather goods, but is this consumer demand sustainable? Read More
