Birkin bag
Luxury Brand Hierarchy Explained by China’s New Hit Drama
Chinese TV drama series “Nothing but Thirty” went viral on social media, proving how Hermès secured the top of the luxury brand hierarchy. Read More
Hermès First Quarter Sales Hit By COVID-19
Birkin handbag maker Hermès sales fell by 7.7% in the first quarter as the coronavirus outbreak forced it to close stores across the world. Read More
Hermès Sells $2.7 Million at Guangzhou Store in One Day
Hermès reopened its store in Guangzhou this week, scooping $2.7 million sales in one day, indicating Chinese consumers are ready to start purchasing again. Read More
