Birkin bag
The Birkin bag: Gen Z’s new love for old luxury and the art of storytelling
The Birkin bag combines exceptional craftsmanship with a narrative that captures the imagination, creating unparalleled desirability. Read MoreChanel’s Revenue Boom: Price Hikes, Pent-up Chinese Demand Fuel Growth
Aggressive price increases accounted for half of Chanel’s revenue growth in 2022. How does this tactic fit into the luxury house’s ambitious expansion plan? Read MoreHigh-Net-Worth Individuals’ Luxury Preferences Revealed In New Hurun Survey
China's wealthy favor luxury items that increase in value, such as Birkin Bags and Rolex watches, while younger HNWIs spend to reward themselves. Read MoreWould UHNWIs Buy a Hermès Birkin in the Form of an NFT?
The “MetaBirkin” case highlights the problems brands face in the metaverse. But there’s also huge potential for earnings by playing the scarcity card. Read MoreHow Chinese Collectors Drive Luxury Demand
As collectors search for appealing investments, a new generation of young Chinese want luxury goods as assets that also reflect individuality and status. Read MoreHow Long Can Hermès Rely on Birkin’s Allure?
Hermès is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Read MoreWhat Luxury Brands Can Learn from Hermès About Pricing
When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Read More7 Luxury Sectors Chinese Consumers Love Post-COVID
Surprisingly, the pandemic has led to the rise of new luxury sub-segments that are exceeding our expectations. Here’s a look at seven of them. Read MoreHermès Courts Asia With Exclusive Blush Shade
The Maison is turning its attention to Asia by offering an exclusive blush shade as part of its new Rose Hermès makeup collection. Read MoreUnderstanding The Power Of Luxury’s Iconic Products
A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Read More