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Tag

Birkin bag

  • NFT

    Would UHNWIs Buy a Hermès Birkin in the Form of an NFT?

    Adina-Laura Achim  |   Share
    The “MetaBirkin” case highlights the problems brands face in the metaverse. But there’s also huge potential for earnings by playing the scarcity card. Read More
  • Consumer Insights

    How Chinese Collectors Drive Luxury Demand

    Glyn Atwal  |   Share
    As collectors search for appealing investments, a new generation of young Chinese want luxury goods as assets that also reflect individuality and status. Read More
  • Companies

    How Long Can Hermès Rely on Birkin’s Allure?

    Lisa Nan  |   Share
    Hermès is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Read More
  • The Future of Luxury

    What Luxury Brands Can Learn from Hermès About Pricing

    Daniel Langer  |   Share
    When it comes to pricing, Hermès is one of the best brands to learn from because it prices based on Added Luxury Value. Read More
  • Market Analysis

    7 Luxury Sectors Chinese Consumers Love Post-COVID

    Adina-Laura Achim  |   Share
    Surprisingly, the pandemic has led to the rise of new luxury sub-segments that are exceeding our expectations. Here’s a look at seven of them. Read More
  • Beauty

    Hermès Courts Asia With Exclusive Blush Shade

    Julienna Law  |   Share
    The Maison is turning its attention to Asia by offering an exclusive blush shade as part of its new Rose Hermès makeup collection. Read More
  • Understanding The Power Of Luxury’s Iconic Products

    Erwan Rambourg  |   Share
    A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Read More
  • The Future of Luxury

    Are You Prepared For The New Luxury Trends Of 2021?

    Daniel Langer  |   Share
    Leading new market changes is the key to luxury brand survival. As such, here are the important luxury trends to watch for in 2021. Read More
  • Earnings Brief

    Asia Drives An Hermès Rebound In Q3

    Emily Jensen  |   Share
    Hermès revealed positive earnings for the third quarter of 2020, as post-lockdown consumers in Asia regained their appetites for products like Birkin bags. Read More
  • Luxury Brand Hierarchy Explained by China’s New Hit Drama

    Emily Jensen  |   Share
    Chinese TV drama series “Nothing but Thirty” went viral on social media, proving how Hermès secured the top of the luxury brand hierarchy. Read More
12NEXT

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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/04/2022

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