biotherm
Why Earth Day 2023 Is A Big Deal For Brands And Consumers In China
Earth Day is gaining momentum in China as young consumers become increasingly conscious of climate change. How can brands communicate sustainability efforts on this occasion? Read More
What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
In China, Men’s Makeup Isn’t a Threat to Masculinity — It’s Self-improvement
Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More
Opinion: Brands Are Cashing in on Male Millennials’ “Midlife Crisis”
Squeezed between old social expectations and a new economic reality, Chinese millennial men are stressed out. Not wanting to age too soon, a 15.4 billion RMB male skincare market has… Read More
Young Men Drive the Skincare Market in China
With more disposable income than ever, young Chinese men are building skincare habits earlier, becoming the new driving force for the male beauty market. Read More
Report Says Chinese Men Spend 24 Minutes Grooming Daily, Signaling Market Opportunity
Chinese men spend an average of 24 minutes on their daily grooming routine, signaling a growing market for male skincare. Read More
When Marketing To China’s Male Consumers, Don’t Discount Peer Pressure & Vanity
With China's middle class men now "developing their own comprehensive style based on individuality," over the last couple of years major brands have jumped on the male bandwagon in a… Read More
