Billionaire Boys Club
Pharrell Williams’ New Auction Platform Attracts Asian Luxury Collectors’ Interest
Pharrell Williams has unveiled plans for a global digital-first auction house. Will it attract the world’s second-largest luxury market? Read More
Gen Z Has Made ‘Social Currency’ a Must-Have for Brands
Gen Z demand one thing from their luxury purchases above all else: social currency. This is what brands must do to get it. Read More
Why Your Luxury Brand Needs Social Currency to Survive
Luxury brands must become important to young consumers these days, and the only way to do that is by having a convincing brand story. Read More
