bilibili
Will a Red-Hot Bilibili Become Irresistible to Luxury Brands in 2022?
Bilibili’s advertising revenue is one area to watch in the remainder of 2021 and into 2022, as more beauty and luxury brands eye the platform. Read More
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers
During the pandemic, most brands had already launched Douyin or WeChat channels. But now there’s another platform they cannot ignore: Bilibili.com. Read More
How Luxury Brands Can Tap Into Crowdfunding Success in China
Over 40,000 fans signed up to a crowdfunding scheme for Bilibili’s popular anime Link Click, breaking anime merchandise crowdfunding records in China. Read More
Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
China’s LGBT Trust Can’t Be Bought
During Pride month, Jing Daily looks at China’s LGBT community and ways for luxury to support its members. Read More
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. But can brands tap into this trend? Read More
Meet Generation Alpha: The Shrewdest Luxury Consumers Ever?
Even though some in the next generation of luxury consumers haven’t been born yet, luxury brands would be wise to study Generation Alpha now. Read More
Luxury Symposium 2021: New Retail Is Shaping China’s Luxury Market
The 5th edition of the Luxury Symposium went virtual on April 21, amassing leading industry voices who dove into the new luxury sector retail models. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Four
As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
Which Chinese Video-Sharing Site Is Right For Your Brand?
Douyin, Kuaishou, and Bilibili are undeniably the top emerging platforms in China today, but which is the best one for your luxury business? Read More
