bilibili
Are Kuaishou’s Luxury Ambitions a Pipe Dream?
While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment. Read MoreForget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground
The rise of short video platforms has boosted the visibility of top creators and made the format irresistible for brands angling to capture global Gen Z. Read MoreThe High Price of China’s Work Culture
China’s online home for fans of anime, comics and games, or ACG, is trending. For all the wrong reasons. Read MoreDoes Bilibili’s Livestreaming Ban Foreshadow More Pains for China’s Gaming Sector?
Gen-Z favorite platform Bilibili will ban the livestreaming of more than 60 video games as Beijing renews its crackdown on the industry in 2022. Read MoreThe Top 3 C-Beauty Trends in 2021
With China’s beauty market becoming saturated, domestic makeup brands serached for new opportunities in 2021. Here are three C-beauty trends of the year. Read MoreBilibili’s Never Been Hotter, So Why Are Its Shares Sliding?
Bilibili's success comes at a price, with the platform struggling to offset the cost of wide-ranging digital marketing and user acquisition efforts. Read MoreThe Birth Of China’s Cultural Opinion Leaders
A new generation of creative tastemakers have emerged, called Cultural Opinion Leaders (COLs). Are they China’s next big influencers? Read MoreChina’s ‘996’ Backlash Continues with ‘Worker Lives Matter’ Campaign
Chinese employees are protesting “996” culture again with a campaign that compiles the working hours of the country’s biggest firms. Read MoreAha Lolo: The Influencer Duo Popularizing Fashion Criticism In The Digital Era
In an age of post-pandemic digital transformation, the Chinese influencer duo Aha Lolo has been heavily disrupting traditional fashion criticism. Read MoreWill a Red-Hot Bilibili Become Irresistible to Luxury Brands in 2022?
Bilibili’s advertising revenue is one area to watch in the remainder of 2021 and into 2022, as more beauty and luxury brands eye the platform. Read More