bilibili

How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More

This week's Headlines from China: how Audi resolved a crisis PR with grace and received positive social buzz among Chinese netizens. Read More

While major players such as Tik Tok are already carving up the short video streaming space, the battle for China’s vloggers is still heated. Read More

For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More

Brands may be focused on short video platforms like Douyin and Little Red Book, but long-form videos can still attract viewers in China. Read More

Video streaming site Bilibili teamed up with Alibaba’s online marketplace Taobao, seeking to monopolize on the content-driven e-commerce. Read More

Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More

A report shows that luxury brands still prefer traditional video-streaming platforms for advertising; here are eight popular ones brands should know. Read More