bilibili
Targeting China’s Generation Z? The Cool Kids are on Bilibili
For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More
Cai Xukun and Yang Mi Remain the Top Celebrities in China in April: R3
The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More
Chinese Long-form Video Content Creators Are Far from Dead
Brands may be focused on short video platforms like Douyin and Little Red Book, but long-form videos can still attract viewers in China. Read More
Bilibili and Taobao Partner on E-Commerce
Video streaming site Bilibili teamed up with Alibaba’s online marketplace Taobao, seeking to monopolize on the content-driven e-commerce. Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
8 Popular Chinese Video-Streaming Sites Luxury Brands Should Know
A report shows that luxury brands still prefer traditional video-streaming platforms for advertising; here are eight popular ones brands should know. Read More
