beverage

As a (tongue-in-cheek) tribute to the thousands of dead pigs plucked from the Huangpu River, the trio of brewmasters behind Shanghai's top craft breweries have collaborated on the city's first Imperial Pilsner. Read More

Ranking second after the US in cognac consumption, China has quickly become the number one target market for cognac brands as the spirit remains the preferred tipple for many of the country’s wealthier, typically older and male, drinkers. Read More

Over the past two decades, Chinese beer drinkers have become spoiled for choice, with international brands like Carlsberg and Heineken becoming ubiquitous nationwide and a growing number of beers in the premium segment hitting bars and store shelves. Read More

With mainland Chinese consuming an ever-increasing amount of imported wine and spirits, producers of everything from tequila to Bourbon continue to pile into the country, plying their wares to a rapidly growing middle class. Read More

Long a favorite among upwardly mobile Chinese (or those who hope to appear that way), demand for cognac in China has surged in the last decade, with the country now poised to become the largest consumer of the French brandy within the next four years. Read More

Anyone who has set foot in China's larger cities over the past five years has undoubtedly noticed the growing presence of Starbucks, which has exploded from its first mainland China location in 1999 to 450 today. Read More

Tsingtao has proven itself eager to target higher-end segments in recent years, and with Australian wine exports to China expected to reach $200 million this year, the lure of wine looks to be too much for the company to ignore. Read More

As consumption in China grows, and Chinese buying trends in turn have an effect on the global industry at large, it will be important to understand what the Chinese drink, how much of it they do drink, and where they're buying it. Read More