Best of 2022
From Sexist Campaigns To Disturbing Designs, What Was Luxury Thinking In 2022?
Some brands went viral this year for the wrong reasons. From fashion faux pas to offensive campaigns, here’s a recap of marketing missteps in China in 2022. Read More
Canceled Or Blacklisted. 2022’s Guide To China’s Biggest Celebrity Scandals
Beijing took a tough stance on stars in 2022. From sexual misconduct to tax evasion, here are the year’s biggest celebrity disgraces. Read More
Looking Back: 2022’s Top 8 Global Campaigns In China
Pandemic uncertainty significantly impacted marketing plans in 2022. Still, there were impressive campaigns from which luxury players can learn from. Read More
Top Chinese Breakout Brands From Lingerie To Loungewear In 2022
China’s lingerie and loungewear markets are growing rapidly as consumer lifestyles evolve. We take a look at these factors and at China’s top brands in 2022. Read More
China’s Top 5 Collab Trends Of 2022
From independent designer x sportswear crossovers to luxury brand afternoon tea, here are the leading collaboration trends that hit home in China this year. Read More
2022’s Top 6 Chinese KOLs You Need To Know
Rising KOLs are reshaping China’s lucrative consumer market. Who should be on your radar if you want to reach new audiences and spur revenue for your brand? Read More
The Great Resignation? Fashion CEOs And Creative Directors That Exited In 2022
Prada, Adidas, and Gucci are just a few of the companies that have shaken up their leadership teams this year. Can you keep up with who’s gone where? Read More
Featuring Windowsen, Daniel Arsham, and Shushu/Tong, Here Are The China Collaboration Awards Of 2022
After a busy 12 months of brand collaboration in mainland China, here are our collab awards for most unexpected, best sneakers, and best beauty drops. Read More
From Palace x Gucci To Louis Vuitton x Nike, Here Are Our Global Collaboration Awards Of 2022
The year has served a few major fashion brand collaborations. Competitor clashes may have lost their shock factor, and high-low culture has seemingly collapsed, but we’ll always have viral drops. Read More
Prada, Moncler, And Other Top Fashion NFT Drops Of 2022
This year, luxury embraced the world of Web3 like never before, with many a brand putting its own spin on the non-fungibles trend. But who did it best? Read More
