Berluti
All To Play For: Brands Get Creative With Mahjong To Win Over Consumers
Brands like Hermès, Louis Vuitton, even Durex, are giving the traditional game a makeover. Jing Daily surveys how brands are creatively updating mahjong and the pitfalls to avoid. Read More
Nike x Jacquemus Rides Hype In China
The Nike x Jacquemus collection has finally dropped in China, combining designer Simon Porte Jacquemus’ iconic Parisian style and Nike’s vintage ACG pieces. Read More
Omnichannel Marketing Drives Berluti’s Legacy Reinvigoration in China
Berluti has unveiled its first China art event — a masterful blend of digital and physical initiatives exploring the pandemic-related boundaries. Read More
3 Creative Heartfelt Father’s Day Campaigns
With Father’s Day coming this Sunday, June 16, many brands posted their very own gift guide on WeChat. Here is how Hugo Boss, Canali, Berluti celebrated it. Read More
The New Logo-Restyling Mania. A Risk or an Opportunity in China?
It's not the logo that makes the difference and opens the road to success for luxury brands. It's the authenticity of the whole brand. Read More
Arnault: LVMH to Open Design Houses, Roll Out the Red Carpet for Chinese Guests
Jing Daily caught up with Antoine Arnault to understand how the 4th edition of Les Journées Particulières is targeting Chinese travelers. Read More
5 Surprising Facts About the Luxury Shopping Habits of Chinese Millennials
A new report published by Deloitte on the luxury spending habits of global millennials may debunk the stereotypes you have about the young Chinese. Read More
8 High-End Shopping Malls Sought Out by Luxury Brands in China
Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More
The Winners and Losers in Luxury WeChat Campaigns This Week
We pick the winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More
The Winners and Losers in Luxury WeChat Campaigns This Week
We handpick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More
