bentley
Think Sustainability Doesn’t Matter? Think Again
The importance of sustainability in luxury has dramatically changed in just a few years. And the brands that innovate it will win the future. Read More
Why Common Pricing Errors Cost Luxury Brands their Future
The value of a luxury product is not in its materials or the time it took to create it. It's driven by an intangible, yet enormous value component, its ALV. Read More
Why Luxury’s Hidden Value Drivers Matter to Brands
People want luxury products because they crave social status, right? Actually, there are other, hidden reasons that are just as important to consumers. Read More
Should Luxury Brands Target 25-Year-Olds? Think Younger
Luxury brands must get the attention of millennials, but they need to think even younger if they really want to resonate. Read More
Luxury Brands Need to Embrace These Digital Engagement Tactics or Become Irrelevant
Brands that don't 'move with the times' are at risk of losing engagement with today's consumers in China who are looking for innovative, intelligent online-to-offline experiences. Read More
British Polo Day Offers Luxury Branding Extravaganza in Beijing
Brands including Bentley and Harrods gathered in Beijing for the annual event aimed at promoting the DNA of British luxury to China's elite. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Coach, Bentley, Volkswagen, Tesla, and M.A.C. Read More
High-End Automakers Unfazed By China Deceleration
While ultra-luxury automakers such as Ferrari and Lamborghini saw a dent in China sales growth for 2013, their focus on the market remains in high gear with sights on long-term… Read More
From Hybrid Concepts To Jackie Chan: Beijing Auto Show’s Most Anticipated New Models
We've rounded up the highlights of new reveals slated for this year's Beijing Auto Show, including an array of new hybrids and a special Jackie Chan Lamborghini. Read More
This Week In Digital Luxury Marketing: Chinese New Year Auto Edition
A roundup of recent and ongoing Chinese New Year campaigns by auto companies, featuring Bentley, Land Rover, Audi, Jaguar, and Cadillac. Read More
