becky li
Meet China’s Most Influential Bloggers on WeChat
A new ranking reveals China’s most influential fashion, beauty, and lifestyle bloggers on WeChat that luxury brands need to know. Read More
Here’s What Mooncakes Tell Us About Millennial Trends in China This Year
Twenty-something fans of the Mid-Autumn Festival mooncakes might be hard pressed to find more traditional flavors as hotel chefs and brand marketers go for the wow factor. Read More
Opinion: What Retro Luxury Means for China’s Fashionista Millennials
Here are three examples to illustrate the recent retro fashion and luxury trend among the nostalgic Chinese millennial consumers. Read More
How Qeelin Thrives Where Other Chinese Luxury Brands Fail
Qeelin has drawn on both ancient Chinese traditions and the tactics of major European luxury houses to eke out its own space as a successful Chinese luxury brand. Read More
China’s “Goddess of Shopping” Builds Trust by Sharing Her Imperfections
Journalist-turned-fashion-blogger Becky Li has more than 4.5 million followers on WeChat, and is one of the country's leading influencers. Read More
China’s “Water Army” Far Outnumbers US-Manufactured Followers
Social media sites in China have three times as many bots per active user as Twitter. Influencers, brands, and the sites themselves are all complicit in the deception. Read More
Chinese KOLs Are a Dime-a-Dozen, but Sometimes a Dime Well Spent
Almost half of young Chinese want to be influencers. With so many to choose from, brands can have an outsized influence by working with many of them, instead of one… Read More
WeChat Star Becky Li Goes Back to Basics in New Fashion Line
One of China’s top luxury bloggers tells us about her own fashion line, which aims to give her followers the quality wardrobe staples they’ve been craving. Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
How This Social Luxury Shopping Startup Stands Out in a Tmall World
In China’s massive e-commerce market, MyMM uses a playbook of social marketing strategies to target audiences with increasingly diverse needs. Read More
