becky li
China’s Top Blogger Becky Li Is Expanding In Unexpected Ways
Becky Li’s evolving business model and the brands she chooses to promote serves the needs of only one group: her 20 million followers across the internet. Read More
How Fashion KOIs Bonded with Readers During COVID-19
Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More
We’ve had Athleisure. Is Homeleisure China’s Next Big Thing?
In a global moment of self-quarantine and social distancing, staying in is officially the new going out. Homeleisure is the new face of this shift. Read More
Consumer Sentiment Will Define a Post-Coronavirus China
The coronavirus has given China's consumers a new set of fears, so how will their views on luxury consumption change once the epidemic is over? Read More
Youzan: the Booming Leader of WeChat Commerce
Youzan managed to stand out as a leader in the very competitive market of WeChat stores. The company’s revenue and GMV are booming. Read More
Why Influencer Collaborations in China Work
Brands leading the way in influencer collaboration range from huge international companies to upstart labels, but they each have their strong points. Read More
Deeper KOL Collaborations Help Brands Stand out in a Sea of Noise
Brands are starting to realize that they need to come up with new ways to work with bloggers that will excite the KOL and capture their audience’s attention. Read More
In a Bid for Even More Fans, Mr. Bags Launches a New WeChat Account, More Video
Here is how Mr. Bags, China's top luxury handbag influencer, evolves his content strategy in a highly competitive influencer market. Read More
How Much Money Do Influencers Earn in China vs. Elsewhere?
Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More
The Hot Chinese Blogger Playbook: Winning Over Fans
Many bloggers have garnered the trust of million fans over the years, and those fans have become the secret ingredient to their success. Read More
